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Blog Post for Software Developer

"Founders, CTOs, and product executives know the score: Core platforms are engineered for maximum stability in the early days of a digital product. Stability tends to be a fairly easy objective to accomplish when a user base is small. But what happens when your platform really starts exploding?"

Science and technologyBlog posts and articles

About the project

My client, DigiNeat, wanted a series of blog posts to build topical authority. But they wanted to be direct. And they wanted the content to represent the personalities behind the services.

While SEO was in the brief, keyword research and on-page optimisation took a back seat. The primary aim was to highlight the pain point, introduce the solution, and build trust. It's worth pointing out that this wasn't my headline, but I wrote everything else. I also sourced some useful stats for context before linking to them for a little 'SEO juice'.

This software development blog post showcases my ability to follow a brief while injecting a little of my flair into the copy.

PDF
Website copy

Unique About Us Page Text

"Your journey starts here Welcome to Reseau. You might know us as the developers of ‘Welloca’ — the all-in-one practice management app. Or you might have been searching for useful insights into software development or SaaS and stumbled upon one of our articles."

Science and technology

Creative Writing for a Cat Food Bowl Brand

"a feline's tale from NEW YORK Oscar isn’t just any cat – he’s renowned for his dulcet tones and affinity with Broadway musicals. This super-intelligent cat is as friendly as he is intelligent. Perhaps that’s why he’s one of the coolest cats in the hood!"

Consumer goods
Work with Malcolm

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