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Creative Writing for a Cat Food Bowl Brand

"a feline's tale from NEW YORK Oscar isn’t just any cat – he’s renowned for his dulcet tones and affinity with Broadway musicals. This super-intelligent cat is as friendly as he is intelligent. Perhaps that’s why he’s one of the coolest cats in the hood!"

Consumer goods

About the project

One of my more interesting projects, this creative copywriting gig for CATNK involved the creation of four fictional cats – each with a unique backstory. I was given free rein to deliver something rich and humorous, so I went to town.

I've completed more than 3,000 copywriting projects over the years, but this was one of the most fun.

I also wrote around 90% of the content on the site (catnk.com), but some of it was edited by the brand owner. Still, you'll get the gist!

Article

Blog Post for Software Developer

"Founders, CTOs, and product executives know the score: Core platforms are engineered for maximum stability in the early days of a digital product. Stability tends to be a fairly easy objective to accomplish when a user base is small. But what happens when your platform really starts exploding?"

Science and technology
PDF
Website copy

Unique About Us Page Text

"Your journey starts here Welcome to Reseau. You might know us as the developers of ‘Welloca’ — the all-in-one practice management app. Or you might have been searching for useful insights into software development or SaaS and stumbled upon one of our articles."

Science and technology
Work with Malcolm

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