Fi ShailesWriteful | B2B content and social | Writing for SaaS, finservices, fintech + more ✨Send an enquiry
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Content writing for Inriver

Consumer goods

About the project

Inriver is a leading Product Information Management (PIM) solution designed to help brands, manufacturers, and retailers manage and optimize their product information for all sales and marketing channels.

20+ thought leadership articles written to-date, including:

The CMO's guide to fixing product data chaos
Explained: A+ Content and why it matters to e-commerce businesses
The top 5 PIM trends reshaping e-commerce in 2025
Why bracketing isn't just a returns problem: it's a product experience challenge

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