Helen Kennard

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H Kennard I Freelance Marketing Copywriter I Compelling Copy that Captivates & Converts

Available for workAbout Helen →

All work

8 pieces
Website copy

Content Writing for a Driving School

SEO web content for Guide2Drive, an English-speaking Netherlands Driving Instructor. Also supported development of their pricing strategy.

Education
Product descriptions

Luxury Clothing Product Descriptions for Lacorine

Alluring and socially desirable content was required to describe this luxury clothing collection to increase sales. The copy describes the features of these high-quality garments. It also encapsulates the benefits of alpaca fibre and its ethical and sustainable production by Peruvian artisans. This company has seen bumper sales through its website.

Fashion
Email campaign for Healios
Email

Email campaign for Healios

I created three email campaign customer templates and high impact case studies that communicated the benefits of partnering with the mental health provider, Healios.

Healthcare and pharmaceuticals
Newsletter writing for Southampton Hospital Charity
Email

Newsletter writing for Southampton Hospital Charity

I researched, interviewed and wrote inspiring stories For Southampton Hospital Charity, using the Charity’s caring tone of voice and within tight timescales due to staff shortages.

Healthcare and pharmaceuticals
Award-winning blog writing for Complete Fertility Centre
Article

Award-winning blog writing for Complete Fertility Centre

Awarded 2nd place in Feedspot's Top 10 UK Fertility Blogs in 2020 for Complete Fertility Ltd, part of the market-leading Assisted Reproductive Services provider, Virtus Health. I wrote regular informative fertility blogs with clear messages that were designed to break down fertility jargon so that it is more easily understood by prospective patients.

Healthcare and pharmaceuticals
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