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Total involvement delivers content for new website

About us [landing page] Title: ABOUT US Text: Excellence in adventure for all pilot-owners [23-word intro] Do you dream of gaining your licence? Want to maximise your flying and offload ownership hassles? Need support to be a safer pilot? Or seek ways to inject adventure into your flights? [27-word intro] Echelon Air can make all this possible. As an experienced trainer and valued Cirrus Partner, our end-to-end servicing works to your needs and schedule. We do all we can to leave you flight ready and equipped for your next adventure. Number graphics 250+ Pilot graduates 600+ tonnes Carbon offset since 2021 9+ Training courses 40+ Years of instructor experience ABOUT US Dedicated and passionate… [148 words] We are committed to bringing superior flight experiences to those who require the best. But this isn’t solely about luxury travel and the delight of personal aircraft ownership. It’s about fresh destinations, resetting the priority clock and putting you firmly in the pilot’s seat. It’s our mission to help every graduating pilot answer the question of what comes next. We deliver this with comprehensive owner services, flexible training programmes, the invitation to join our bespoke flying adventures or shared insight to create your own. We’re here to reset the status quo of the pilot-owner experience. No need to seek separate training, maintenance and sales providers. We have aligned services that we tailor just for you. With us you’ll always feel connected. Benefit from our years of expertise owning and operating aircraft around the world. It’s a network to be part of. Our Fleet Modern and well-equipped Striving to always deliver best in class, our training fleet of Cirrus Aircraft is the safest, most advanced piston aircraft in general aviation. And comfort is second-to-none too. They’re all here – the SR20, SR22, SR22T and Vision Jet – with integrated digital flight displays and Garmin avionics fitted as standard. Our Flight One Tech G6 SR2X Simulator is an important part of our comprehensive scenario-based training. Cirrus-approved, with a functioning CAPS handle and full failure modes, it’s the ideal route to avionics knowhow or efficient recurrency training. New for 2024 we’re adding an Aeropro Eurofox high-wing STOL aircraft. A joy to fly with responsive, coordinated controls, it handles the shortest and roughest airstrips. Reconnect with your flying roots in this one-of-a-kind tailwheel. Through our pilot partners we can also secure other high-performance piston and turbine aircraft for rental and training. Just tell us what you need. [text block] Responsible aviation Reduced environmental impact We recognise our responsibility to leave the world better than we found it and fully commit to: • Offset our complete emissions footprint by 300%, • Support social entrepreneurs in developing economies, • Use Sustainable Aviation Fuel where possible, • Donate ±10% of profits to UK charitable causes. [content below to be laid out like this…] The Benefits of Echelon Air Like our aircraft fleet, you’ll find us modern and equipped. Always safety compliant, we’re never saddled by convention. Helping you take control of how you do aviation. Built-in adventure Finding routes to amazing places we help make the world a smaller and more diverting place. Excellence made simple Welcome to your one-stop-shop for all general aviation and aircraft owner needs. Tailored delivery Like your favourite restaurant, we always work to your tastes, serving the best of what’s available. 21st-century training Enjoy safe landings both in theory and practice with our approved simulator and leading in-flight avionics. Flexible programmes Keeping things accessible and actionable, flight training takes note of your motivations and availability. Total management Be free to fly as we take insurance, hangarage and maintenance firmly off your ‘To Do’ list. Global mindset In air miles and connections, we’re a company of the world. Tap into our network whenever needed. Ideal location Our Biggin Hill base offers easy London access or a taking-off point to wherever you need to be.

Science and technologyWebsite copy

About the project

A business needs a tone of voice that's right and personal for their brand. And when your client is within the world of high-end private jets chosen words need to resonate luxury, quality and something very special. After taking detailed notes about this client's reach, aspirations, competitors and business needs I worked closely with them to build a working site map that highlighted all key areas. High consideration was given to their USPs and highlighting all essential services in the same benefits-rich approach.

With that finalised, and the new design theme for the website agreed, I supplied the web developer with optimised content that fitted within the site build and delivered the level of storytelling the client required. Meetings with the developer ensured

My beginning-to-end involvement went so far as overseeing a photo shoot for the client. It was important that the range of photos taken met the page needs of the new website. All in all a wonderful job to be part of.

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Sample portfolio

Main page title: Optimising food supply chains enhances small farmer livelihoods and provides food security for vulnerable populations Heading: Improving livelihood of rural households affected by armed conflicts Story text: The quality of life and livelihood for the rural communities of many countries has a volatile context. One that is often triggered by armed conflicts that devastate rural community businesses and greatly hinder development. When the rebellion in Northern Uganda was quashed in 2017, the Government started working to improve the livelihoods of the population affected by the confrontation. With the help of partners such as IFAD, large scale projects were started to resuscitate local economies. One such undertaking was the Project for the Restoration of Livelihoods in the Northern Region (PRELNOR). The goal was to increase the income and food security of poor rural households. IFAD Uganda approached us to review and improve the logistics systems smallholder households have to utilise to send their produce to markets. HELP Logistics spent time in Northern Uganda to understand the market linkage challenges farmers were facing: such linkages are a vital part of the process that ensures families have access to incomes to pay for schools and healthcare. The solutions we delivered supplied markets with updated databases of farmers in their region, including the crop varieties grown, location details and contact information. This essential data source would help improve supply chain integration and coordination with prospective buyers. We also encouraged farmer groups to buy cassava-processing equipment with their savings and grant money provided by the project. Processing cassava before getting it to market reduces its bulkiness and results in lower transportation costs. It also means that farmers were able to receive improved price margins at market. It is practical initiatives like this that also improve household incomes and the resilience of rural farming communities when natural disasters like droughts and flood strike.

Consumer goods
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