PDFArticle
NATO NITECH magazine
VMware article and CTO Q&A for NITECH, NATO's quarterly technology publication
James Ellerington
ProAll work
11 piecesPDF
PDFnShift guide on Christmas Customer Experience
Four ways to create a competitive customer experience this Christmas
PDFnShift guide on customer compliants
A report on the five customer complaints that matter most – and how to avoid them
Article
Thought leadership article: Dual-fuel tarrif
This is a comment piece that was placed in Insurtech Magazine from the founder of By Bits in response to the FCA changes relating to the dual pricing ban, which you can see here - https://insurtechdigital.com/digital-strategy/why-dual-pricing-ban-will-drive-insurance-to-a-better-future
Article
Checkit thought-leadership
For the majority of 2021 I was retained as Checkit plc as its UK PR support. This involved writing (and placing) a number of articles in its key target sectors - hospitality, healthcare, retail and HR. You can read the content here, attributed to comms manager, Nick Henderson - https://www.checkit.net/blog This is an example piece that was placed in IT Pro Portal
Report
Trulioo – Champions of Trust report
For Trulioo - the world's leading ID verification company - I recently wrote the report for its Champions of Trust campaign. This is a research-backed asset that is being used in PR, sales and marketing to raise the profile of Trulioo and drive leads. It has already been well covered in the media and is over-delivering on results.
Computing sponsored contentArticle
Computing sponsored content
In November 2021 I was commissioned by ByBits to produce four articles for one of the UK's technology websites, Computing. The articles were some of the best performing pieces of the year on the site averaging over 1500 views, 100 clicks and a view-time of around 4m each - all above the threshold for what Computing would normally expect for pieces of this nature. You can read all four articles here - https://bit.ly/3nucykM
PDFReport
ByBits UK launch report
I launched ByBits - a usage-based insurance engine - in the UK, in Q1 2020. Key to this was developing a whitepaper which was used to drive news and views as a location to point media and prospects to. The report is attached but, you can see all the UK coverage this (and other) reports have generated through my PR work here - https://www.bybits.co.uk/press/
Dataiku global content
I am responsible for producing 3-4 pieces of content every month for Dataiku - one of the world's fastest-growing scale-up companies. My content is then distributed to local markets from America to Japan where it is translated and placed in local technology media to elevate the profile of the brand.
Report
Enate whitepapers
I have written multiple whitepapers for Enate, designed to target prospects in key financial sectors - everything from insurance to banking. These whitepapers look at the major issues these sectors are facing when it comes to process automation and how Enate can help and are used to support wider sales and marketing activity. You can see an example whitepaper here - https://www.enate.net/en/global-business-services
Article
VMware blog writing
I regularly write blogs for VMware that sit on its site. My brief covers; retail, defence, and healthcare while I am also the only UK copywriter tasked with producing content for the executive team. The VMware blogs are hosted globally and populated by many writers and staff so there is no singular link to my work, but you can see the blogs here (https://blogs.vmware.com/) and I am more than happy to share specific examples of what I have produced.
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