Article
Managing the message during a merger
A merger might be good news for your clients, but how will they know if no one tells them? Mary Cloonan offers her advice on managing effective communications throughout the merger process
Selected work
Report
Practice management workbooks for the Law Society of Ireland
Two workbooks for the Law Society of Ireland, Growth in Practice and Marketing in Practice, written for solicitors running their own firms. The brief was to take material that usually arrives as a lecture and turn it into something a practitioner could work through on their own. Written for people who are expert in their own field and have no interest in marketing language.
Case study · The outcome
The firm became the one that sector went to.
Leading accountancy firm.Case study · Leading accountancy firm.
Building a sector position for a mid-tier accountancy firm
What the firm had A partner already acting for a number of credit unions, picked up over the years with no strategy behind them. What we did Built from what was already there. A benchmarking report from the firm's own files, a survey of the sector's concerns, website content, articles in the sector's publications, speaking slots at its events. What changed The firm became the one that sector went to. The partners did the work. I wrote his words.
All work
8 pieces
Article
AI is changing the way clients choose accountants
When business owners ask AI for advice, which accountancy firms appear in the answer? Mary Cloonan explores the new visibility challenge facing professional services
Article
The high cost of overlooking client feedback
Client feedback is one of the most underused commercial tools available in professional services. Mary Cloonan explains why the firms that ask are the ones that grow
Article
Beating the summer slump with quiet communication
Mary Cloonan reflects on why continued marketing activity and visibility during the summer months can pay dividends for professional services firms long term
Article
Setting the right path for effective sales growth
Sales targets are easy to set but without a structured growth plan and sufficient leadership support, firms risk missing out on potentially lucrative revenue streams, writes Mary Cloonan
Article
Becoming known and trusted where you want to grow
Reputation in one sector doesn’t guarantee visibility in another. Mary Cloonan explains how targeted visibility can help firms win new business and boost revenues
PinnedArticle
Managing the message during a merger
A merger might be good news for your clients, but how will they know if no one tells them? Mary Cloonan offers her advice on managing effective communications throughout the merger process
PinnedReport
Practice management workbooks for the Law Society of Ireland
Two workbooks for the Law Society of Ireland, Growth in Practice and Marketing in Practice, written for solicitors running their own firms. The brief was to take material that usually arrives as a lecture and turn it into something a practitioner could work through on their own. Written for people who are expert in their own field and have no interest in marketing language.
Case study · The outcome
PinnedThe firm became the one that sector went to.
Leading accountancy firm.Case study · Leading accountancy firm.
Building a sector position for a mid-tier accountancy firm
What the firm had A partner already acting for a number of credit unions, picked up over the years with no strategy behind them. What we did Built from what was already there. A benchmarking report from the firm's own files, a survey of the sector's concerns, website content, articles in the sector's publications, speaking slots at its events. What changed The firm became the one that sector went to. The partners did the work. I wrote his words.
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