Two workbooks for the Law Society of Ireland, Growth in Practice and Marketing in Practice, written for solicitors running their own firms. The brief was to take material that usually arrives as a lecture and turn it into something a practitioner could work through on their own. Written for people who are expert in their own field and have no interest in marketing language.
When business owners ask AI for advice, which accountancy firms appear in the answer? Mary Cloonan explores the new visibility challenge facing professional services
Client feedback is one of the most underused commercial tools available in professional services. Mary Cloonan explains why the firms that ask are the ones that grow
Mary Cloonan reflects on why continued marketing activity and visibility during the summer months can pay dividends for professional services firms long term
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