Article
The high cost of overlooking client feedback
Client feedback is one of the most underused commercial tools available in professional services. Mary Cloonan explains why the firms that ask are the ones that grow
More from Mary
See all of Mary’s work
Article
AI is changing the way clients choose accountants
When business owners ask AI for advice, which accountancy firms appear in the answer? Mary Cloonan explores the new visibility challenge facing professional services
Article
Beating the summer slump with quiet communication
Mary Cloonan reflects on why continued marketing activity and visibility during the summer months can pay dividends for professional services firms long term
Article
Setting the right path for effective sales growth
Sales targets are easy to set but without a structured growth plan and sufficient leadership support, firms risk missing out on potentially lucrative revenue streams, writes Mary Cloonan
Work with Mary
Got a project like these?
Send an enquiry through ProCopywriters and Mary will reply to you directly.