Product descriptions

Lobos website – webcontent, creative content, Tone of voice, product descriptions,straplines

This is a new luxury handbag brand which approached me to assist them with their launch into the UK market. The brief included re-positioning the brand and all creative content to speak to a UK audience while identifying and establishing brand Tone of Voice and brand story. I also assisted in rewriting all the website copy, standard marketing communications and product descriptions. The brand now has a library of straplines, hashtages, creative content and turns of phrase to repurpose across all marketing and social media, plus a distinctive tone of voice and brand personality.

FashionProduct descriptions

About the project

#LOBOSSTORIES

Welcome to the World of Lobos, where art and fashion converge to create wearable art. Our mission is to empower women to embrace individuality, explore creativity and celebrate craftsmanship through the timeless luxury of handcrafted bags.

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OUR STORY

The Lobos story began in 2018, born from dedication, intuition, and passion. It was while showcasing our prêt-à-porter collection of luxury coats, which featured distinctive statement leather pockets, that we noticed the interest being given to the pockets themselves. Buyers were asking whether these artistic and handcrafted pockets were detachable or could be used as a small bag. They weren’t. But maybe they could be or should be? At this moment, we realised we had conceived something extraordinary. An idea was born to design and produce artistic bags which would elevate the concept of handbags to new heights. We then spent a great deal of time exploring the concept of classic handbag shapes which could be transformed into works of art using detachable accessories. We wanted the art to be as wearable as the handbag itself, so why not use the bag as the canvas and marry the two?

With wearable art as the driving force, collaboration with independent artists would be the most authentic way to combine leather craftsmanship with artisanal design. To do this, we sought the very best multi-disciplined artists, harnessing a variety of disciplines and establishing a team of talent and originality.

With the artistic element in place, we sourced sustainable Italian leather suppliers who met our rigorous standards and gave us full transparency into how our bags would be made.

The next stage was to produce a collection of prototypes. After several months, we developed our team of highly skilled craftsmen, sharing over 37 years of experience. The result is a collaboration of art and craftsmanship with a superior attention to detail, which we feel enormously proud of.

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