Rachel Roussell

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Senior Freelance Copywriter - High-Impact Website Copy, Blogs & Strategic Content Strategy

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4 pieces
Article

Blog article for The Fight Arranger

A production company has a legal and moral duty to protect its crew, actors, and stunt performers—but everyone on set shares that responsibility. Having spent 22 years in the film industry alongside a background as an ex-firefighter, I’ve learned that common sense alone isn't enough in high-risk environments. Every scene brings unique hazards, from performer fatigue and stunt harness setups to pyrotechnics and unpredictable weather. Thorough script breakdowns and early risk profiling don't just prevent serious injury; they protect your budget and reputation. When production companies plan intelligently, safety doesn't slow down the creative process; it keeps the show moving forward.

Business, finance and law
Article

Blog article for Anti-Ageing Systems

For Arthur Miller, a seasoned marathon runner with over 30 years of miles under his belt, running was more than a hobby; it was a lifeline. When his first marriage broke down in the early 1980s, leaving him in deep emotional turmoil, the open road became his sanctuary. In the UK, over 75% of suicides are committed by men, making it the leading killer of men under 35. Yet men remain notoriously hesitant to ask for help. While therapy and medical support are vital, powerful forms of self-help are completely free, and physical exercise remains one of the most effective ways to boost mood, process emotions, and build mental resilience. Arthur’s journey began humbly around his 41st birthday with a pair of blue Adidas running shoes. That single decision sparked a lifelong passion: running the inaugural 1981 London Marathon, conquering New York and Paris, and eventually qualifying for the historic 100th Boston Marathon. Beyond the medals, pounding the pavement gave him clarity, lifelong camaraderie, and a grounded spirit through life's inevitable ups and downs. Now approaching 80, Arthur considers himself one of the luckiest men alive: 'Running kept me grounded, gave me a community, and quite possibly kept me sane.' If Arthur’s story proves anything, it’s that every step forward, no matter how small, is a step in the right direction for your mental health.

Healthcare and pharmaceuticals
Article

Blog article from the series The Human Element

Texting gives us the gift of time; impulsive reactions are curbed, and messages are reviewed. Yet convenience has a cost. When communication is compressed into text bubbles, the polite pause or unvoiced nuance gets edited out for brevity. Devices make us hyper-communicators, but true connection still requires saying what can't easily be typed.

Article

Blog article for the series Beyond the Content

The problem isn't AI. It's what happens when we remove the human from the process. Generic, repetitive AI content with zero personality makes me want to close the browser. But AI helps research, spot gaps, and structure ideas. It gives me the bones. But bones aren't a person. I take that information and apply judgment. I fact-check it. I bring in the client's experience, opinions, and voice. That’s the difference between AI-generated and AI-assisted content. One replaces the human; the other helps you do the job better. The sweet spot is in the middle. Use AI for research, structure, and speed. Use humans for judgment, empathy, creativity, and brand voice.

Science and technology
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