Sarah TownsendFreelance copywriter and editor since 1999. Transforming words from BLAH BLAH to TA-DA.Send an enquiry
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Monthly copywriting support for an ADHD business founder

Here's a short extract from Kate's new web copy: ADHD curious Are you starting to wonder if you have ADHD, but find yourself second-guessing or feeling unsure? It’s common to feel a mix of curiosity, doubt, and overwhelm when things start to click into place. I’m here to offer clarity, reassurance, and supportive guidance as you gently explore this part of yourself. You don’t need a diagnosis to begin understanding your mind with more compassion and feel more connected to who you truly are. Ready for clarity? Find it Here Newly diagnosed Have you recently received an ADHD diagnosis, but now you don’t know where to go next? Realising you have ADHD can feel like a mix of relief and overwhelm, but you’re not alone. I’m here to offer gentle, supportive guidance, rooted in wellbeing, self-understanding, and authenticity. Together, we’ll gently untangle what’s been challenging you, so you can feel more at ease, balanced, and truly seen. Recently diagnosed? Start here

LifestyleWebsite copy

About the project

Here’s how I reduced the overwhelm for one successful ADHD business owner through my monthly 10-hour DocuMagic package.

THE CLIENT: Kate Moryoussef, ADHD Women's Wellbeing

Kate Moryoussef is on a mission to help late-diagnosed women understand their ADHD brains and live a better, more balanced life.

Each year, she supports tens of thousands of women with late-in-life ADHD diagnoses.

Training, experience and her own diagnosis gives Kate a deep insight into what it means to live with undiagnosed ADHD – and the advice she shares helps women embrace their newly discovered neurodivergence, and thrive.

Her award-winning podcast, on-demand workshops and supportive coaching are loved by neurodivergent business founders around the world.

THE NEED

Kate needed to dramatically reduce the time spent on her marketing messages so she could focus on supporting women with ADHD.

Her creativity, energy and entrepreneurial spirit lead to a continuous flow of ideas that can be hard to manage and maintain.

Kate is a skilled and capable writer with an in-depth knowledge of both her audience and her own voice.

Like many ADHD business owners, her passion for what she does means she struggles with being clear and concise – and knowing what to include in her marketing, and what to leave out.

As a successful business owner and busy mum to four girls, Kate doesn’t have the time, headspace or inclination to endlessly refine and simplify her copy.

Get to the point

We live in a busy world and all readers are time poor. Getting to the point quickly – and being clear on the action you want your audience to take – is vital.

Add ADHD into the mix and the need for clarity and brevity is even greater.

And Kate’s audience is almost exclusively women who are dealing with the focus and attention challenges that accompany ADHD.

It was time for some skilled and experienced copywriting support from a neurodivergent copywriter and editor.

THE SOLUTION

I first met Kate at an ADHD retreat in 2023. The advice she shares in the ADHD Women’s Wellbeing podcast had guided me through my own ADHD diagnosis, so I thanked her for the incredible support.

As we chatted about my work, Kate recognised the need for support and direction with her own copywriting.

We discussed how clear, concise and compelling copy would help to grow her audience, drive sales, and achieve her dream of supporting even more women with ADHD.

Kate’s need for support and my 30 years of experience as a neurodivergent copywriter and editor made us a natural fit.

Kate is a prolific producer of content and comms, so her need for copywriting support to reveal the gold in her messaging is ongoing.

My monthly DocuMagic package – 10 hours of support detangling documents and drafts, and optimising underperforming web pages – was perfect.

She signed up for a three-month trial right away, and found the monthly retainer so helpful that she extended her commitment to a minimum of a year.

THE RESULTS

Working with me has made Kate’s life easier. As well as strengthening her messaging and increasing engagement with her content, she now has time and headspace to focus on priorities in her business.

In the six months since Kate started her DocuMagic retainer, I’ve:

carried out an audit of the ADHD Women’s Wellbeing website

provided practical, actionable steps for improvement

optimised sales pages for Kate’s core programmes

transformed 50+ emails

created a sales page outline, to make drafting easier

produced style guidelines to keep comms consistent

given feedback on podcast naming ideas

With heaps of new and evergreen content, it’s the tip of the iceberg – but the work continues! Kate and her online business manager, Nair Bonito, know I’m always here when they need a safe pair of hands for their words.

Here’s what they said about working with me.

IN THE CLIENT’S WORDS…

“What Sarah has contributed to my business has been immeasurable. Sarah coming in and sprinkling her magic editing and copywriting dust on my words, allowing me to focus on the bigger picture of my business, has been one of the best decisions I’ve made since launching.

“I felt overwhelmed, pulled in many places, and knew I needed help with my content, copy for new launches and communication with my community. Sarah intuitively got me and my audience and has since helped free me to focus on planning and creating more support for the ADHD community.

“Having her eyes and guidance has enabled me to focus on what lights me up, and for this, I’m very grateful. As someone with inattentive ADHD and other learning differences, Sarah’s services have offered an extra pair of eyes and brain to ensure my communication is on point. I would highly recommend Sarah’s services!”

Kate Moryoussef
ADHD coach, neurodivergent business founder and podcast host
ADHD Women's Wellbeing

“Sarah is amazing to work with! Knowledgeable, quick to turn things around, and always looking to take what she is given to the next level, she’s been a dream team member to work with.”

Nair Bonito
Online business manager

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