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Website copy

Suki Shufu website

Suki Shufu is a premium range of activewear and accessories for yoga and fitness. The company wanted a set of short, appealing lines to introduce key products in an image carousel on its home page. Our copy brings together all the key elements of the Suki Shufu brand: practical and health benefits, fashionable styling and strong lifestyle appeal. We also developed a brand narrative and an ‘About us’ page.

LifestyleWebsite copy

About the project

Fresh. Functional. Fabulous.

Discover Suki Shufu.

Premium activewear and accessories for yoga, gym, swim and outdoors.
Look great. Feel fantastic.

SukiLeatherbacks with our signature leatherette waistband, exquisite prints, funky solids and touchable finishes.

Cut for comfort. Made to last.
The driest bag for wet kit.

Pack your kit and towel in the watertight, eco-friendly Suki Sack and forget plastic bags forever.
Breathe naturally.

Organic standard Suki 7 Oils with precious Camellia aid deep breathing and relaxation, plus pure Echinacea for natural disinfection.

In two entrancing scents for gym time, downtime or bedtime.
SukiSavasana. The base of a great workout.

Luxurious, reliably non-slip towel with pocket for valuables and markers for yoga foot placement.

Perfect for gym, pool or beach.

Brochure

Alderney brochure

Alderney is a tiny, beautiful and peaceful island in the English Channel that is popular with mature independent travellers. The States of Alderney wanted to create a brochure that would communicate the strengths of the island as a holiday destination Working in partnership with agency Be A Tiger, we developed the text from existing sources and phone interviews with local experts.

Sport, travel and leisure
Website copy

Jeyes UK corporate website

Jeyes UK wanted a new corporate website to reflect their updated brand proposition: a modern, relevant consumer brand with a wide range of products for ‘cleaning and freshening spaces and places’. Working with senior executives and liaising with the client’s web developers, I created text for the entire site, from high-level ‘about us’ content right through to individual product pages and staff profiles based on phone interviews.

Consumer goods
Email

Prudential annuity emails

Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help develop a series of follow-up emails to be sent to people considering buying an annuity from Prudential. The content would reinforce the points explained by Prudential’s staff over the phone, giving customers content they could read at their leisure and keep for later reference. Annuities can be hard to understand, particularly when people are new to them. We used an informal tone and everyday language to explain the concepts as clearly as possible while also communicating honesty and transparency.

Business, finance and law
Work with Tom

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