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How to create anti-oppressive content

Ettie Bailey-King's guide to producing content that helps make everyone feel seen, heard and valued

Ettie Bailey-king24 May 20239 min read
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Can swearing be a legitimate part of a brand’s tone of voice?

Laura Johnson debates the pros and cons of using spicy language when you're communicating with your audience

Laura Johnson17 May 20235 min read
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5 email sequences your business needs

New to email marketing, and not sure which emails to send and when? Lily Karenza's guide will keep you right

Lily Karenza11 May 20227 min read
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Swipe right: 4 copywriting lessons we can learn from Tinder

James Cullen shares some copywritng wisdom from an unusual source

James Cullen19 Jan 20223 min read
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Social proof: what is it, how do you get it, and how do you use It?

Rachel Bray's suggestions for making it easy for clients and customers to have confidence in you and your business

ProCopywriters team3 Nov 20213 min read
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That feeling when…

Matthew James' suggestion for talking about the benefits of what you're selling in a way that means something to your clients

ProCopywriters team5 Aug 20217 min read
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First or third person what works best for business?

What's the best point of view to write your copy from? Anna Metcalfe knows what she prefers

Anna Metcalfe8 Jun 20213 min read
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How to write a freelancer’s brief to get irresistible results

Not sure how to brief your freelance content writer? Mel Wicks' guide covers everything you need to know.

Melanie Wicks24 May 202112 min read
Content

How to find out what content your customers really want to read

Konrad Sanders' guide to creating content based on demand, not assumptions

ProCopywriters team28 Apr 20215 min read
Business

How do copywriters decide on their fees and pricing models?

Sarah Monaghan demystifies copywriting fees.

ProCopywriters team9 Feb 20219 min read
Career

Copywriters aren’t valued enough – a call to arms

Copywriters! Behold Andy Nattan's messaging manifesto!

ProCopywriters team17 Aug 20204 min read
Craft

5 things that even seasoned copywriters might not know

Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times…

Tom Albrighton30 Jan 20203 min read
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