AI Copywriting: Essential Skills
This course demystifies the technology, teaches you how to get useful output, and helps you develop good habits from the start.
What you’ll learn
- How large language models work and what this means for your writing practice
- A clear framework for writing prompts that get useful, relevant output
- How to prompt effectively for common copy tasks: headlines, emails, product copy, social posts
- Techniques for editing AI output to remove generic phrasing and inject brand voice
- Where AI adds genuine value in the copywriting process and where to stay hands-on
- A simple workflow for integrating AI into your existing process
- How to handle disclosure, copyright, and client conversations about AI use
What you’ll leave with
A working prompt library
Reusable prompts for your own briefs and tone of voice.
An editing checklist
A repeatable process for turning AI drafts into finished copy.
8 CPD hours
Logged straight to your ProCopywriters CPD record.
The full recording
A video of the day to keep and rewatch, sent after the course.
A certificate of completion
For your portfolio or line manager.
Your trainer
To be announced
We will publish your trainer’s name, photo and background here before booking opens for each date.
Builds these competencies
This course maps to entries in the Copywriter Code’s Competency Framework.
- Prompt management — writing, testing and documenting prompts for reproducibility, while protecting confidential data
- Software skills — using AI writing tools and content platforms effectively and responsibly
- Humanising content — giving AI-assisted copy human nuance, intent and brand personality
- AI ethics — verifying outputs, ensuring accuracy, mitigating bias and maintaining transparency
Dates for this course haven’t been scheduled yet. Register your interest and we’ll email you as soon as booking opens — you’ll get first access.
No payment now. We’ll only email you about this course.