Copywriting technique
05 Dec 2019
Social proof: the right and wrong ways to use it
Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.
02 Dec 2019
Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.
30 Oct 2019
A quick fix that will give your copy more impact
Felicity Wild’s tip for getting your readers’ attention.
10 Oct 2019
Please don’t say “welcome to my website”
Mike Garner on why using empty pleasantries is a terrible way to greet potential clients.
03 Oct 2019
How to make small print and terms and conditions readable
Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand
02 Oct 2019
Write like you talk. Nuff said
You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.
01 Oct 2019
7 common business blogging mistakes and simple ways to fix them
Anna Lewin’s easy ways to make your blogging better.
21 Aug 2019
The hidden pitfalls of repurposing content
You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.
08 Aug 2019
5 essential skills great copywriters have in common
What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.
07 Aug 2019
3 prompts to help you nail your blog post intro (with examples)
Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.
26 Jun 2019
How to write copy that doesn’t want to be written
What can you do when your creative juices have dried up? Steve Bilko has a few ideas.
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