Copywriting technique

06 Feb 2017

Why you need to rid your copy of ‘mystery meat’

Is your website clearly labelled, or are you serving users a load of mystery meat?

24 Jan 2017

Copywriting for global clients – an untapped market?

Ben Lloyd’s Hungarian holiday suggests a new market for copywriters.

12 Jan 2017

How can I get people to read my emails?

Boost your email open rates with these tips from Joanna Brown.

10 Nov 2016

The art of writing microcopy

What is microcopy? And how do you write it well?

30 Sep 2016

Content design and the GOV.UK beta – part 2

Why did the UK government need a crack team of content designers to cure their web woes?

27 Sep 2016

How to write titles so your articles get found – and read

Are your blog post titles intriguing your readers? Or just confusing them?

23 Sep 2016

A (brief) history of content design in the UK Government

Sarah Richards, former head of the UK’s digital content team, explains how content people became known as ‘content designers’.

12 Sep 2016

Can we have an i-conversation about words that get your goat?

Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.

18 May 2016

Why copywriters must be the customer’s champion

Copywriters have the opportunity to be the customers’ champion, defending them from confusing messaging and empty brand verbiage.

https://flic.kr/p/84BeLC
13 May 2016

5 ways to keep bland fluff words out of your copy

Anna Gunning shares some brilliant strategies for dealing with clients who want more empty words and hype in the copy you’ve written…

14 Dec 2015

Translating client feedback

Kady Potter offers up some useful interpretations of the most common client feedback that copywriters get.

16 Nov 2015

Hideous copywriting buzzwords that really get my goat

Kate Toon has a hit-list of copywriting buzzwords that she wants you to stop using. Now.

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