Copywriting technique
12 Jul 2022
Perfect match: how to bring your copy and design together
Katrina Strathearn looks at ways to work with your copywriter and designer so they get what they need, and you get the results you want
17 Jun 2022
Copywriting Tips, Tricks and Hacks to Celebrate our 1,000th Post
Celebrating our 1,000th blog post with a collection of copywriters’ favourite tips and techniques.
15 Jun 2022
Conflicting opinions at the review stage is a fast track to bad copy says Jo Watson
08 Jun 2022
How a bad birthday present taught me a valuable copywriting lesson
What’s a gift that didn’t quite hit the mark got to do with writing copy? Joe Jeffries explains
04 Jun 2022
Q. Why is creative tone of voice important across all touchpoints? A. Because little things matter
How tiny pieces of copy sound can matter a lot. Caroline Gibson explains why.
25 May 2022
Ashley Hoyland explains why people don’t always buy for the reasons you (or they) might think.
24 May 2022
How to format your blog content
Alice Rowan shares ways to format your blog posts that will keep your readers interested
11 May 2022
5 email sequences your business needs
New to email marketing, and not sure which emails to send and when? Lily Karenza’s guide will keep you right
12 Apr 2022
Out of office messages don’t have to be dull! There’s room to add some personality says Leigh James
22 Mar 2022
5 effective ways to write engaging headlines for your audience
Ruth Taylor’s guide to writing headlines that work
15 Feb 2022
What comes first – the website copy or the website design?
The words or the look and feel? Pip Christie considers what should be at the top of your list when you’re creating a new website.
02 Feb 2022
Why writing for print is still as exciting as ever
Diane Vanstone thinks creating copy for print marketing remains an alluring prospect. Here’s why.
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