Blog
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
22 Dec 2023
Make it memorable: Copywriting for luxury brands
A typical tone of voice for a luxury brand is sophisticated, contemporary and slightly mysterious. This means using words and phrases that leave the audience wanting more.
08 Dec 2023
Still not offering this easy and essential upsell?
The value of offering elevator pitches and positioning statements as a service.
06 Dec 2023
A Day In The Life Of A Gousto Copywriter
A whirlwind day-in-the-life of an in-house copywriter at a fast-moving food brand.
25 Sep 2023
How to create brand awareness with content
Alice Hollis on the role of thought leadership content in building brand awareness
27 Aug 2023
Unleashing the power of vision and mission statements
On the need for clear and compelling vision statements.
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
17 Aug 2023
Use pillar pages and topic clusters to optimise your content for SEO
How can pillar pages and topic clusters improve your website’s search engine performance?
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events