Annual reports that demonstrate industry and investor relations leadership
Extract
Project Summary
MEPCO is the largest integrated containerboard producer in the Middle East and North Africa. It needed an annual report that did more than meet stock exchange compliance requirements – it needed to cement the company as a leader in investor relations. Gunning Marketing created a report that was a compelling story for investors, leading to an ongoing partnership for future annual reports and sales collateral.
The Challenge
The Head of Investor Relations was working to create more mature investor communications, and approached us to draft its annual report.
Our Approach
We collaborated with a range of senior stakeholders, from investor relations and the commercial department through to the CEO. We then created a compelling story for investors, drafting an annual report in line with best practice that positions MEPCO as the leading regional manufacturer it is.
Results
Following the successful annual report, we’ve since worked with MEPCO on 2 subsequent reports. We also drafted a new corporate brochure to help the company build relationships with new and existing customers worldwide.