“Anna is one of our most trusted copywriters. She consistently and professionally delivers for us, quickly grasping the core of the brief with remarkable clarity and impact, often with few iterations. She as the ability to distil complex information into clear, concise messaging. She is a pleasure to work with. Anna regularly attends our client Green Buildings & Transport Forum, and produces the articles written up from those discussions. She has also undertaken some of our highest profile thought leadership, including studies commissioned by clients, including pieces that have attained Tier 1 press coverage.”
Portfolio project
Turning Baringa’s expert insights into industry thought leadership
Extract
Project Summary
Baringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.
The Challenge
Baringa is an award-winning global energy consultancy. With pressures from so many stakeholders, including society at large, clients look to Baringa for help in shaping their decarbonisation strategy, securing their energy needs, investing in future energy technologies and capturing market opportunities.
Baringa hosts a successful series of roundtables that bring together people to openly share ideas and discuss challenges around the energy services transition, heat decarbonisation, e-mobility and infrastructure.
Knowing the value of the insight shared at these events, Baringa wanted to create compelling articles that would capture the content for use in marketing and allow attendees to carry on the conversation with the wider industry.
Our Approach
We were invited to attend a roundtable on scaling domestic decarbonisation. We synthesised the discussion into a compelling article that could be used as thought leadership for stakeholders across the value chain.
Results
We received great feedback from Baringa on the article. Their LinkedIn posts sharing the article had great engagement from within the industry.
After the first successful collaboration, we have continued to support with future roundtables on topics such as EVs, hydrogen, driving UK decarbonisation and AI. We have also supported Baringa teams with copywriting and editing reports for client projects in government and industry.
Rebecca Teasdale
Energy Expert – Retail and Networks Team