12 Dec 2023
SEO copywriting and technical writing – Southbourne Rubber
I carried out SEO keywords research and then SEO copywriting/copyediting and proofreading for the website of Southbourne Rubber, a proud manufacturer and rubber products supplier to the Ministry of Defence […]
12 Dec 2023
Press release copywriting – Beswickstone
I was tasked with copywriting a press release and online news article for natural stone and engineered oak flooring brand Beswickstone to celebrate their Best of Houzz Design 2018 win. […]
12 Dec 2023
SEO Copywriting and travel writing – Love Cottages
Over five years, I researched and supplied SEO copywriting for Love Cottages on 100s of UK destinations. I also created SEO meta tags on a handful of destination web pages. […]
12 Dec 2023
Press release copywriting – White & Brooks
I was tasked with copywriting a press release for independent south coast estate agents White & Brooks when they merged with Whiteheads Estate Agents. This was distributed to and used […]
12 Dec 2023
Social media marketing – Sussex Arts Academy
Over five years, I managed the social media marketing for this arts/education charity. This involved planning, creating and posting content across Facebook, Twitter and LinkedIn, using the Buffer scheduling tool. […]
12 Dec 2023
Copywriting guest blog posts – Green People
As a guest contributor for this ethical organic luxury lifestyle brand, I’ve had six blog posts published to date: * Travel beauty essentials you can take on any winter getaway […]
12 Dec 2023
Product description copywriting – George (ASDA)
I was asked to write short, snappy, informative product descriptions for the George at ASDA homeware range. This included kitchen and bathroom appliances and accessories.
12 Dec 2023
Copyediting course brochures – University of Chichester
This was a collaboration with a fellow copywriter to produce 19 departmental brochures for University of Chichester’s prospective students. Copywriting and/or copyediting of the brochures was completed before we proofread […]
12 Dec 2023
Case study copywriting – Harrods luxury hotel bathroom
I was asked to write a case study (incorporating SEO) for Porcel-Thin, whose luxury tiles were used in the creation of a bathroom for The Studio Harrods.
12 Dec 2023
Copywriting product descriptions – ASDA
Working as part of a team of freelance copywriters, I was asked to create inspiring and on-brand descriptions for ASDA and George at Home products. These included seasonal goods (Halloween […]
12 Dec 2023
Proofreading for University of Chichester
Proofreading and copyediting the 2014 undergraduate prospectus for University of Chichester.
17 Nov 2023
Subject: Well, that was a relief.
You just had the perfect discovery call with a client you just love and who
seems to love you. Done.
They made all the right noises, smiled and nodded in all the right places when
you were showing how much you understood their problems and clearly had
the ideal answer for them wrapped up in a neat little bow.
They didn’t flinch when you talked about price, especially as you called it
“investment” because that’s a much less scary word.
They agreed enthusiastically when you spoke about “next steps”
.
They even agreed with you that pineapple has no place on pizza, and milk has
no place in coffee. Not just the ideal client, but a potential BFF.
All the lights are set to green.
All you need to do now is write and send the proposal, and the deal’s in the
bag.
What could possibly go wrong?
Gulp.
What about those prospects who were so great on the discovery call and
then ghosted you as soon as the proposal email landed?
Or the ones who are still on your “possibles” list three months after they
emailed you with a quick “I’ll get back to you”?
Or those who said, “we don’t have the budget for that” after you’d spent hours
if not days pitching them and pulling together the perfect proposal to answer
all their needs, including the ones they didn’t know they had.
Maybe those lights are ever so slightly amber.
Not all perfect prospects convert.
There may be trouble ahead.
But worry not.
I think I have the solution. It would be unfair for me to give you the perfect
lead gen system and not finish the job with something to actually land them.
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