21 May 2024

Sample portfolio

Main page title: Optimising food supply chains enhances small farmer livelihoods and provides food security for vulnerable populations

Heading: Improving livelihood of rural households affected by armed conflicts

Story text:
The quality of life and livelihood for the rural communities of many countries has a volatile context. One that is often triggered by armed conflicts that devastate rural community businesses and greatly hinder development. When the rebellion in Northern Uganda was quashed in 2017, the Government started working to improve the livelihoods of the population affected by the confrontation.

With the help of partners such as IFAD, large scale projects were started to resuscitate local economies. One such undertaking was the Project for the Restoration of Livelihoods in the Northern Region (PRELNOR). The goal was to increase the income and food security of poor rural households.

IFAD Uganda approached us to review and improve the logistics systems smallholder households have to utilise to send their produce to markets. HELP Logistics spent time in Northern Uganda to understand the market linkage challenges farmers were facing: such linkages are a vital part of the process that ensures families have access to incomes to pay for schools and healthcare.

The solutions we delivered supplied markets with updated databases of farmers in their region, including the crop varieties grown, location details and contact information. This essential data source would help improve supply chain integration and coordination with prospective buyers. We also encouraged farmer groups to buy cassava-processing equipment with their savings and grant money provided by the project. Processing cassava before getting it to market reduces its bulkiness and results in lower transportation costs. It also means that farmers were able to receive improved price margins at market.

It is practical initiatives like this that also improve household incomes and the resilience of rural farming communities when natural disasters like droughts and flood strike.

16 May 2024

Fitness Training Programme Mini-Campaign

This B2C mini-marketing campaign was for an online fitness training program called Basketball Yoga Blast, created by the fictitious company FitR, Inc. This was an assignment for the American Writers & Artists Institute (AWAI) training course, the AWAI Method™ for Copywriting. The assignment brief stated that: “Basketball Yoga Blast was created by a team comprised […]

15 May 2024

Ghostwritten Editorial for the Barefoot Writer Club

A ghostwritten editorial for the Barefoot Writer Club (www.thebarefootwriter.com), a membership organisation for writers. This assignment was for the American Writers & Artists Institute’s (AWAI) Verified Editorial and Content Writer Badge. I received 100% for it. How to Slay the Fear Monster and Become a Successful Writer 3 Easy steps you can take today. Are […]

09 May 2024

Blog Post for Medium Publication ‘Small Steps’

Small Steps, a publication on the platform Medium,  inspires readers to improve all aspects of their lives by taking small steps every day. It’s based on the Kaizen principle, which states that 1% improvements on a daily basis add up to much bigger improvements over time.  Articles should contain between 3 and 10 numbered steps that […]

08 May 2024

Documentary voiceover for HIMSS

HIMSS wanted a measured, clear British voice to provide the commentary for this documentary about the progressive state of South Korea’s digital health strategy. I was happy to provide one!

08 May 2024

Report for The Blue Print

EXECUTIVE SUMMARY – KEY FINDINGS

Only 14% of agency leaders in the US and UK believe their business is ‘really good’ at embracing
the different needs and attitudes of each generation. For 38%, it’s a work in progress – which is
encouraging – but 11% worry that they are simply not doing it well.

The challenge is rooted in several factors including unequal expectations, attitudes and work
ethics across the generations, while social impact and purpose are increasingly complex levers when
it comes to retaining younger talent.
Inter-agency harmony is being disrupted. But it is not all bad – there is also a strong sense that
millennials are increasingly the generational bridge, bringing everyone
together, including Gen Z disruptors.

08 May 2024

Report for HIMMS

A report researched and written for HIMMS – the global digital health and transformation organisation – in association with healthcare diagnostics specialist Roche. The report focuses on Asia Pacific and considers the opportunity and potential for a regional cross-border shared health data space. It required extensive research into existing approaches and frameworks for health data […]

03 May 2024

Reckitt Gender Pay and Inclusion report

Copy for 2021, 2022 and 2023 gender pay and inclusion reports, part of Reckitt’s wider sustainability reporting 

17 Apr 2024

AWS-Snowflake cloud manufacturing supply chain ebook

In this partner asset, Snowflake wanted to place AWS in the spotlight, and this ebook elevated both brands as a result. For this piece, I merged five lengthy assets while blending brand messaging from two huge companies. I found an efficient, flowing structure which allowed me to present the most valuable information while boxing out […]

17 Apr 2024

Unit4 industry brochure (and other content)

I helped this vendor attract new business in its professional services vertical as part of a fresh approach to its content marketing — which it still follows today. I wrote this asset for Unit4 at the start of a five-year partnership during which time I delivered more than 50 blogs, 20 brochures, and 15 video […]

17 Apr 2024

Advanced HR blog (high-ranking for SEO)

The blog ranked so highly on SERPs that it was cited by a competitor (another of our clients at the time) as the example to follow when briefing us to write new content for its own SEO blog campaign in this sector. Advanced wanted a creative approach to a tired topic while including its brand […]

17 Apr 2024

Snowflake startup case study

This case study spells out how Snowflake helped its startup client build a proof of concept to bring the strengths of the solution to life — using some of its client’s own words. In my first case study for this client, I had to quickly understand Snowflake’s Data Cloud and its client’s platform, then interview […]