17 Apr 2024
AWS/Snowflake cloud manufacturing supply chain trends ebook
In this partner asset, Snowflake wanted to place AWS in the spotlight, and this ebook elevated both brands as a result. For this piece, I merged five lengthy assets while […]
17 Apr 2024
Unit4 professional services industry brochure
I helped this vendor attract new business in its professional services vertical as part of a fresh approach to its content marketing — which it still follows today. This was […]
17 Apr 2024
Advanced HR blog (high-ranking for SEO)
The blog ranked so highly on SERPs that it was cited by a competitor (another of our clients at the time) as the example to follow when briefing us to […]
17 Apr 2024
This case study spells out how Snowflake helped its startup client build a proof of concept to bring the strengths of the solution to life — using some of its […]
17 Apr 2024
SAP supply chain sustainability brochure
This asset was part of a wider campaign to change the perception of SAP to a more modern, future-focused, climate-conscious vendor. The task demanded rewriting, restructuring, and harmonising content according […]
16 Apr 2024
Brand messaging and website copy for Arcwide (and other brands)
For this joint venture, I helped articulate the combined messaging of two complex businesses and added value right away by rapidly creating content. Following competitive analysis and sector research, I […]
15 Apr 2024
SUSE SAP cloud migration guide
This 5,000-word asset helps executives in huge global enterprises make informed decisions about a high-cost and high-risk investment. It also confirms SUSE’s credibility and illustrates its expertise. I wrote this […]
15 Apr 2024
Royal HaskoningDHV water tech consultation project summary
This content educates water boards about the solutions for limiting the impacts of climate change — while showcasing the expertise and heritage of this global engineering, consultancy, and technology company. […]
15 Apr 2024
Endava synthetic data white paper
The asset shows Endava understands the audience challenge and helps establish its authority in this sector by clearly demonstrating its expertise — while also showcasing its services. I conducted focused […]
15 Apr 2024
This case study explains how the Udemy Business platform helped this tech company — with 4,200 employees in 30 countries — increase the scale, scope, agility, and speed of its […]
15 Apr 2024
Unit4 executive thought leadership articles for Forbes and diginomica
These articles helped establish the authority of Unit4’s CTO, CIO, and VP of People Success, positioning them as independent thought leaders. As well as planning, interviewing, and writing across this […]
03 Apr 2024
Aquafresh Product Packaging Copy
What is Aquafresh Intense Clean Deep Action? It is a toothpaste specially designed to actively deep clean and invigorate your whole mouth.
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