portfolio | ProCopywriters | the Alliance of Commercial Writers

23 Nov 2023

NBC Universal hired me to write the advertorial website for Abu Dhabi Global Market, the emirate’s international financial centre. https://www.cnbc.com/advertorial/the-falcon-takes-flight/

17 Nov 2023

Copywriter Club emails

Subject: Well, that was a relief.
You just had the perfect discovery call with a client you just love and who
seems to love you. Done.
They made all the right noises, smiled and nodded in all the right places when
you were showing how much you understood their problems and clearly had
the ideal answer for them wrapped up in a neat little bow.
They didn’t flinch when you talked about price, especially as you called it
“investment” because that’s a much less scary word.
They agreed enthusiastically when you spoke about “next steps”
.
They even agreed with you that pineapple has no place on pizza, and milk has
no place in coffee. Not just the ideal client, but a potential BFF.
All the lights are set to green.
All you need to do now is write and send the proposal, and the deal’s in the
bag.
What could possibly go wrong?
Gulp.
What about those prospects who were so great on the discovery call and
then ghosted you as soon as the proposal email landed?
Or the ones who are still on your “possibles” list three months after they
emailed you with a quick “I’ll get back to you”?
Or those who said, “we don’t have the budget for that” after you’d spent hours
if not days pitching them and pulling together the perfect proposal to answer
all their needs, including the ones they didn’t know they had.
Maybe those lights are ever so slightly amber.
Not all perfect prospects convert.
There may be trouble ahead.
But worry not.
I think I have the solution. It would be unfair for me to give you the perfect
lead gen system and not finish the job with something to actually land them.

17 Nov 2023

Copywriter Club emails

Email 1
Subject: Well, that was a relief.
You just had the perfect discovery call with a client you just love and who
seems to love you. Done.
They made all the right noises, smiled and nodded in all the right places when
you were showing how much you understood their problems and clearly had
the ideal answer for them wrapped up in a neat little bow.
They didn’t flinch when you talked about price, especially as you called it
“investment” because that’s a much less scary word.
They agreed enthusiastically when you spoke about “next steps”
.
They even agreed with you that pineapple has no place on pizza, and milk has
no place in coffee. Not just the ideal client, but a potential BFF.
All the lights are set to green.
All you need to do now is write and send the proposal, and the deal’s in the
bag.
What could possibly go wrong?
Gulp.
What about those prospects who were so great on the discovery call and
then ghosted you as soon as the proposal email landed?
Or the ones who are still on your “possibles” list three months after they
emailed you with a quick “I’ll get back to you”?
Or those who said, “we don’t have the budget for that” after you’d spent hours
if not days pitching them and pulling together the perfect proposal to answer
all their needs, including the ones they didn’t know they had.
Maybe those lights are ever so slightly amber.
Not all perfect prospects convert.
There may be trouble ahead.
But worry not.
I think I have the solution. It would be unfair for me to give you the perfect
lead gen system and not finish the job with something to actually land them.

07 Nov 2023

Corporate Accountability Whitepaper

A whitepaper examining the process of corporate accountability in light of the UN Sustainable Development Goals. It identifies existing gaps in effectively holding companies accountable and pathways for strengthening the corporate […]

07 Nov 2023

Dynatrace Global Impact Report

At Dynatrace, we’re united by a singular vision: a world where software works perfectly. We innovate, push boundaries, and evolve in pursuit of this vision. Advancing our environmental, social, and governance (ESG) strategy is key to our evolution. In this report, we share our approach to understanding, measuring, and reporting on the ESG topics that are most important to Dynatrace and our stakeholders.

07 Nov 2023

Alteryx Global Impact Report

The 2022 Global Impact Report for Alteryx, spotlighting the organisation’s environmental and social and initiatives and practices. View the report here.

06 Nov 2023

What does the mini-Budget U-turn mean for small businesses?

A news-based blog post on government legislation for FreeAgent’s small business owner audience.

24 Oct 2023

Lead gen campaign for klarify

In a strategic effort to boost subscriber engagement, we created a lead-gen campaign during the autumn season, a period notorious for the exacerbation of dust mite allergy symptoms. The hook […]