27 Jul 2026

Franke Sustainability Report 2025

At Franke, sustainability is not a standalone agenda; it is embedded in how we operate, make decisions, and create long-term value. We believe that understanding and managing our impacts is essential to strengthening our business and contributing positively to the world around us.

Our sustainability approach focuses on three key areas: environment, people, and society. Across these, we work to reduce emissions throughout our value chain; ensure a safe, fair, and supportive workplace for our people; and contribute to communities through responsible products, partnerships, and initiatives.

24 Jul 2026

CopyCon

CopyCon

15 Jul 2026

Examples of my work

I’ve helped charities and organisations working for good with a range of content and communications projects. For examples, please see the below PDF.

18 Jun 2026

Heritage SEO specialist project: York Minster

As a resident of York and a huge history fan, York Minster is one of my favourite buildings in the world. I’ve visited many times, including the spectacular sound and light show commemorating the 1984 fire. It was a true honour to help bolster its website as a heritage SEO specialist. Project brief To work […]

22 May 2026

SEO Content for a Financial Calculator

The guys at Let’s Learn to Invest approached me to write SEO copy for their online financial calculators. When I was brought on board, there was nothing more than a title and the calculator on each page.  My main objective was simple: to create copy that would generate organic traffic. So, of course, I started […]

19 May 2026

Blog Post for Software Developer

My client, DigiNeat, wanted a series of blog posts to build topical authority. But they wanted to be direct. And they wanted the content to represent the personalities behind the services.  While SEO was in the brief, keyword research and on-page optimisation took a back seat. The primary aim was to highlight the pain point, […]

19 May 2026

Unique About Us Page Text

This was a strange one. Sadly, the Reseau software development agency didn’t get off the ground. And that’s a huge shame, as I delivered a company manifesto that was a joy to write.  The guys behind this were determined to do things differently. They wanted to charge what was fair while providing a more conscientious, […]

19 May 2026

Creative Writing for a Cat Food Bowl Brand

One of my more interesting projects, this creative copywriting gig for CATNK involved the creation of four fictional cats – each with a unique backstory. I was given free rein to deliver something rich and humorous, so I went to town.  I’ve completed more than 3,000 copywriting projects over the years, but this was one […]

19 May 2026

Website Copywriting for a Website Design Agency

This client approached me to write a series of web pages focused on one primary keyword and several secondary keywords. My brief was to create positive, conversational copy that set Wish Web Design apart from the competition. I focused on the following USPs: a personal service and a fresh approach to every job.  

19 May 2026

Brochure Content for Solar Panel Mounting Brand

I was approached by Szermann to create some sales content for their upcoming brochure. The brief was to walk the line between B2B corporate and family-run.  I started by learning how the products worked, what made them different, and how they delivered value to the target audience, which consisted of energy providers.  As this brochure […]

17 May 2026

Gym & Wellness Advertising Campaign

Campaign Objectives Increase sign-ups for personal training sessions. Attract new gym members with a low-risk introductory offer. Position the gym as a brand focused on both physical and mental wellbeing. Encourage immediate action through urgency and promotional pricing.   Copywriting Techniques Used Benefit-Driven Headline “A Strong Body Builds a Strong Mind” focuses on emotional and […]

17 May 2026

Men’s Mental Health Campaign Concept

Campaign Objectives This campaign aims to challenge the stigma surrounding men’s mental health in the UK and encourage vulnerable men to seek support rather than suffer in silence. The objective is to create an immediate emotional impact, raise awareness through memorable statistics, and prompt action with a clear, direct call-to-action.   Copywriting Techniques Used Contrast […]