05 Aug 2026

LinkedIn, brochure and web copy for a mental health trainer

Achieving mental wellbeing… on a grand scale

We’re living at a time when mental health and wellbeing are constantly challenged by the pressures of day-to-day life – in a world where conflict is rife, the economy is unstable and climate change threatens our very existence.

It’s no wonder mental illness is dramatically on the rise.

Your staff know how to keep themselves physically well: healthy eating, regular exercise, plentiful sleep. But do they know how to keep themselves mentally well?

Businesses that don’t care for their staff experience significantly more absenteeism and presenteeism, and less loyalty and productivity.

The good news is, 83 per cent of global businesses now have a wellbeing strategy* (up 25 per cent since 2020). It’s a step in the right direction – but it’s not enough.

That’s what I’m here for.

04 Aug 2026

Clear, accessible web copy for an ADHD charity

Here’s a brief extract from one of the resources pages:

ADHD types and symptoms

We’re all different, and ADHD shows up differently for everyone, but three core traits sit at the heart of the condition: inattention, impulsivity and hyperactivity.

These traits often show up in childhood in the following ways:
• Inattention: easily distracted, struggles with concentration, difficulty staying organised
• Impulsivity: impatience, risk-taking, disproportionate emotional responses
• Hyperactivity: restless energy, constant talking, fidgeting, difficulty staying on task

It’s common for these behaviours to present differently across genders. For example, boys are often more physically hyperactive – hence the outdated stereotype of the disruptive, naughty boy. On the other hand, girls may appear quiet and inattentive, due to mental hyperactivity that can result in daydreaming or emotional overwhelm.

27 Jul 2026

Drinkwell — Messaging, voice of customer & copy

Pairs perfectly with Sunday roasts, smoked fish and good company.
This is the ultimate “everyone’s happy” Merlot.

If you’re a “just enjoy it” person, you’ll get a smooth, well-rounded and medium-bodied Merlot that’s fruity and super easy to drink.

If you’re into notes and aromas, you’ll notice plush redcurrant and raspberry up front, with a soft hint of vanilla and caramel on the nose and a silky, smooth finish.

In other words, it’s perfect for Sunday lunches, midweek treats, and those nights where you’ve earned a good glass of wine and some much-needed time to yourself.

27 Jul 2026

Nursem — Messaging, VOC research & copy

Natural ingredients to 
soothe, repair & protect your hands

Award-winning hand care for dry, chapped, sore or eczema-prone hands. Created by nurses and scientist, this fast-absorbing cream combines medical-grade Manuka honey, soothing white willow and barrier-supporting oils to help soothe, repair and protect your hands.

Plus, with every purchase, you’re donating a month of Nursem products to nurses, carers, and midwives around the UK.

27 Jul 2026

Beachbum — Verbal identity, messaging strategy & copy

Say yes to more 
adventure in your life

Whether it’s sunset paddles, beach days, or windy dog walks, we’re all about making it easier to say yes to life’s little adventures, wherever you find them.

27 Jul 2026

OnPath Energy Sustainability Snapshot 2025

2025 was a busy year for OnPath! Having fully embraced our new company name, identity and sustainable headquarters in Sunderland, we doubled down on our mission to become the UK’s leading renewable energy developer, putting our plans into full motion.

Our ambition is to invest £1 billion in clean energy projects across the UK by 2030. Staying true to our core values, we are scaling our growth responsibly, going above and beyond for our communities and the local environment as we help to build the resilient, affordable, low-carbon energy system that the UK crucially needs.

27 Jul 2026

SMG 2025 Sustainability Report

SMG’s value of Acting Responsibly extends beyond its own operations. By continuously improving its digital platforms, it helps customers make more sustainable choices and reduce their environmental footprint.

SMG contributes to environmental progress by enabling informed decision-making in climate-critical industries. In the Real Estate business unit, IAZI’s role as a leading Swiss provider of real estate data, valuation models, and consulting
services assists decarbonisation efforts. Its tools and assessments provide sustainability metrics and benchmarking to support banks, property owners, real estate agents, and investors. In Automotive, the AutoScout24 EV Hub offers
guidance and resources to facilitate the transition to electric vehicles, while SMG’s marketplaces facilitate EV sales.

27 Jul 2026

Franke Sustainability Report 2025

At Franke, sustainability is not a standalone agenda; it is embedded in how we operate, make decisions, and create long-term value. We believe that understanding and managing our impacts is essential to strengthening our business and contributing positively to the world around us.

Our sustainability approach focuses on three key areas: environment, people, and society. Across these, we work to reduce emissions throughout our value chain; ensure a safe, fair, and supportive workplace for our people; and contribute to communities through responsible products, partnerships, and initiatives.

24 Jul 2026

CopyCon

CopyCon

15 Jul 2026

Examples of my work

I’ve helped charities and organisations working for good with a range of content and communications projects. For examples, please see the below PDF.

18 Jun 2026

Heritage SEO specialist project: York Minster

As a resident of York and a huge history fan, York Minster is one of my favourite buildings in the world. I’ve visited many times, including the spectacular sound and […]

22 May 2026

SEO Content for a Financial Calculator

The guys at Let’s Learn to Invest approached me to write SEO copy for their online financial calculators. When I was brought on board, there was nothing more than a […]