16 Jan 2026
Kaspersky – cyber security white papers
(Sample copy – from industrial cybersecurity whitepaper) Heavy-duty protection for your business THE BEATING HEART OF BUSINESS Heavy industrial companies are in one way or another at the center of most human activity, from the way we live, work, and interact, to our means of production and travel. They may often be taken for […]
16 Jan 2026
Legal and Property tech – Landmark geodata sales presenter and web copy
(Sample copy) Landmark Solutions – what it includes A full range of geospatial data services that help the private and public sectors tackle real-world problems: Geospatial data services – ensuring policy, statistical and data professionals meet their obligations and objectives across legislation, compliance and governance Geospatial IT solutions – using geospatial, statistical, address and […]
16 Jan 2026
Gulf International Bank – annual report
Writing and editing the 2025 annual report for this leading Middle Eastern bank. The project included interviewing key personnel, plus originating and editing copy. Sample text (from Group CEO statement) Our ambitious strategy and transformation agenda for 2024 yielded positive results, with an eight per cent increase in core revenue and a six per […]
14 Jan 2026
SEO website copywriting: Author website for Sharon Brisley-Moore
Sharon began with a basic website to launch her book, which I edited, in March 2025. In November 2025, she asked me to help improve her exposure as a mental health advocate and public speaker. This is what I did: Carried out a full digital marketing audit (website and social media marketing) to identify her […]
14 Jan 2026
Feature article: Embracing a Wild Summer – International Therapist
Inspired by my passion for wildlife, I suggest ways to embrace the natural world in the summer for Federation of Holistic Therapists members. My words and photography were printed in International Therapist magazine.
09 Dec 2025
Blog copywriting – nu-beau (skin clinic)
As part of an SEO copywriting project for the launch of nu-beau, a private skin clinic, I wrote blog post articles on the various non-surgical treatments they offer and conditions they treat. This one is about the Pyramid Facelift – a non-surgical facelift that provides a safe and pain-free alternative to traditional surgical facelifts.
06 Nov 2025
A keepsake for a friend recovering from a coma
A close friend was rushed into hospital, spending just over a week in a coma. Endless days of concern, frantic Googling (rarely recommended), and a lot of racking my brain around what I could do to help. Practical things came and went. They didn’t feel enough. I wanted something that’d last. Something personal. If possible, […]
06 Nov 2025
I created end-to-end in-app copy for me (mobile energy), from British Gas. I sat side-by-side with designers working on wireframes, and carved out bespoke customer journeys with business leads. me was a way for people to control their energy entirely through a smartphone app. The app became a streamlined version of the standard British Gas […]
06 Nov 2025
Helping a cloud computing brand make the complex simple
iomart are a leading provider of secure hybrid cloud managed services. They offer hybrid cloud, managed security, digital workplace, connectivity, data management, and consulting solutions to their customers. A year after iomart’s rebrand, I was brought in to focus on the language on their website. We needed to build on the brand, position them as […]
06 Nov 2025
Royal London launch their Stocks and Shares ISA
Hot off the press, September 2025: Royal London launch their Stocks and Shares ISA. It’s the result of countless months in the making – stretching years for some of the team. Meetings, user testing, SEO research, tinkering in Figma, weaving in feedback, collaborating with stakeholders. Creating messaging from scratch and a full content audit and […]
05 Nov 2025
Stericycle sustainable waste management case study (and other interview-based copy)
With most of its clients in the NHS, Stericycle used this case study to expand into a new sector (laboratory waste). This interview-based piece marked a new approach to content marketing for this innovative clinical waste management business. The asset set a new industry standard in the process — and won repeated business for the agency […]
05 Nov 2025
Nokia-Kyndryl data center networking guides
I wrote these two guides for Nokia while working in partnership with a rapidly growing content agency. Read the assets: Designing quantum-safe data center networks Kyndryl-Nokia data center networking: A guide for IT leaders > Back to my profile
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