05 Nov 2025
GlobalLogic manifesto ebook for T-Mobile
For this highly involved ABM project, I worked with strategists from a global content agency to write an ebook illustrating why GlobalLogic is T-Mobile’s agile, innovative, future-focused partner for enterprise-wide transformation. I also wrote the landing page leading to the content. Read the asset and the landing page: Manifesto ebook: A partnership made in the future […]
05 Nov 2025
Kantar-Google retail white paper
Straying outside of my B2B technology comfort zone, I helped this UK content marketing agency develop a guide for one of its long-standing partners: Think with Google. Read the asset: Guide: The Differentiation Dividend: 3 retailer priorities to unlock quick wins and create lasting growth RELATED CONTENT Case study: Cracking the AI code: How Creme Egg […]
05 Nov 2025
Cognizant-Microsoft payments guide
Working with a global content strategy agency, I wrote this partner guide to help financial institutions navigate the complexities of the modern payments landscape. Read the asset: The future of payments: A guide for financial institutions > Back to my profile
28 Oct 2025
Dejumbling insurance with mischievous wordplay
I collaborated with Taxi Studio to develop an award-winning brand voice for fintech challenger Yoloh. Most insurance brands trade on fear and confusion. Yoloh set out to flip that script – helping people spend more time living, not form-filling. Working closely with Taxi’s brand and strategy teams, I helped develop ‘Insurance dejumbled’ – a powerful […]
24 Oct 2025
News article copywriting – Streif UK
What is Net Zero Building Design? In recognition of Clean Air Day and Net Zero Week, this news article highlights how Streif UK is working towards net zero and, in doing so, how they can help their clients to improve indoor air quality. I’ve used SEO copywriting to make the article more easily found by […]
12 Sep 2025
Action for Children Sunday newsletter (direct mail)
A four-page newsletter for a national children’s charity, aimed at a Methodist church audience. The object was to encourage them to hold ‘Action for Children Sunday’ church services to fundraise and raise awareness of the charity’s work. My knowledge of the specific expectations of this audience and the brand tone of voice were used to […]
11 Sep 2025
Feature article: Preparing for SAD – International Therapist
In this feature article for International Therapist (the Federation of Holistic Therapists members’ magazine), I highlight the signs of Seasonal Affective Disorder (SAD) and how to spot them to enhance a client’s treatment experience.
11 Sep 2025
News article copywriting – RJS Waste Management
The RJS Waste Management team asked me to report on the company becoming more sustainable in line with the UN’s Sustainable Development Goals (SDGs). Four SDGs relate to the company’s activities: SDG 7: Affordable and Clean Energy, SDG 13: Climate Change, SDG 14: Life Below Water and SDG 15: Life on Land. I created this SEO […]
13 Aug 2025
Natalie Morten-Spencer B2B portfolio
I’ve worked with some of the biggest brands in the world – Google, BP and bp pulse, Volkswagen, Nissan and Mastercard – but what I’m most proud of is helping Advanced achieve a Rebrand Strategy of the Year shortlist, five award wins and a successful challenge to global giant Oracle. I bake strategy and storytelling […]
13 Aug 2025
Natalie Morten-Spencer B2C portfolio
I’ve worked with some of the biggest brands in the world – Google, BP and bp pulse, Volkswagen, Nissan and Mastercard – but what I’m most proud of is changing the way the automotive industry speaks to disabled drivers and carers, thanks to my work to reposition the Vauxhall Motability brand and rank its website […]
06 Aug 2025
Aquafresh marketing and packaging copy
I was approached to write a product description and packaging details for Aquafresh toothpaste (GSK).
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