11 Jun 2025

New York Times bestselling author web content project

Lucy Adlington is a clothes historian, presenter and New York Times best-selling author of The Dressmakers of Auschwitz. With a book launch on the horizon, Lucy wanted to make sure her website looked […]

11 Jun 2025

Sainsbury’s Plan for Better 2025

Sainsbury’s 2025 sustainability update. Writing and editing all copy as part of a wider comms team.

02 Jun 2025

Swizzels Matlow Product Descriptions

Having featured Swizzels in my rethinkIT series on social media (where I rewrite copy that’s not as fun as it should be by a fun brand), they saw what I […]

09 May 2025

Guider – SEO Content Writing

Guider is a mentoring software provider, offering support to businesses of all sizes. They approached me to write regular blog posts over a three month period for their website. During […]

09 May 2025

Believe Money – Website Copywriting and SEO Content Writing

Believe Money is a prominent UK loan broker that connects customers with the best loans for their needs. My role was to create compelling and helpful content that improved organic […]

09 May 2025

Email Marketing for SEO Stack

I created and wrote the copy for a targeted email campaign for SEO Stack, designed to engage subscribers and drive clicks. The focus was on clear messaging, strategic CTAs, and […]

15 Apr 2025

Long form post for a leading logistics software company

One of a series of long form posts for a leading SaaS company in the logistics industry

15 Apr 2025

Long form industry post for an omnichannel marketing platform provider

One of a series of posts for a SasS company 

14 Apr 2025

UiPath ABM program discovery and content creation for key accounts

UiPath wanted a radically different and more strategic approach to ABM. With less focus on immediate direct engagement and more on building a streamlined process that targeted more accounts with […]

07 Apr 2025

Forvis Mazars Sustainability Report

Writing the 2024 sustainability report for the audit, accounting and consulting firm, Forvis Mazars UK. View the report here.

02 Apr 2025

Hampton Court Palace Event Copy

I worked on a really fun project, writing a slogan and website copy for a new event happening at Hampton Court Palace. Want to see it? Then check it out: visit […]

18 Mar 2025

Hotel web copy

I was asked to create various listings for a hotel chain. I have permission to share a redacted version of one of the sites.

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