14 Apr 2025
UiPath ABM program discovery and content creation for key accounts
UiPath wanted a radically different and more strategic approach to ABM. With less focus on immediate direct engagement and more on building a streamlined process that targeted more accounts with ongoing ABM, they were looking for a simple and scalable process that could bring new accounts into the programme when needed. Working with Hut-3 agency, […]
07 Apr 2025
Forvis Mazars 2025 Sustainability Report
We are committed to operating responsibly, preparing our teams, clients and wider communities for what’s next. As the pace of change in our world accelerates, so too does our conviction for embedding sustainability across our business. By continuously monitoring our impacts on people and the environment, and adapting our processes accordingly, we drive meaningful change. Beyond our own actions, we support our clients in creating long-term value through responsible, inclusive and sustainable growth.
02 Apr 2025
Hampton Court Palace Event Copy
I worked on a really fun project, writing a slogan and website copy for a new event happening at Hampton Court Palace. Want to see it? Then check it out: visit my portfolio page.
18 Mar 2025
I was asked to create various listings for a hotel chain. I have permission to share a redacted version of one of the sites.
16 Mar 2025
Bloomsbury London | Website copy
THE PROJECT The central London district of Bloomsbury wasn’t on the map nor understood geographically and emotionally by its visitors. This project aimed to change that by creating a recognisable brand that captured all of Bloomsbury’s qualities as a thriving neighbourhood worth visiting. ABOUT BLOOMSBURY LONDON Stakeholders and landowners from across Bloomsbury have joined forces […]
16 Mar 2025
Contiki | Direct sales letter (spec work)
THE PROJECT I decided to take the initiative to fill some gaps in my portfolio and create some speculative client work. This one’s a direct mail campaign for Contiki, designed to encourage previous customers to book another trip. ABOUT CONTIKI Contiki is a leader in travel experiences for 18-35-year-olds, bringing together young travelers from around […]
15 Mar 2025
THE PROJECT W Prague has revived the spirit of the legendary Grand Hotel Evropa, bringing fresh energy to this iconic building on Wenceslas Square. I was asked to write a hotel narrative to act as a guide for all content and communication to follow. This narrative would introduce the destination while weaving in the hotel’s […]
15 Mar 2025
For a decade, I ran Visit Nunney as a community interest company serving the village of Nunney in Somerset. This project demonstrates how content can strengthen community bonds and preserve cultural heritage while driving economic benefits through tourism. The website combined practical visitor information with original historical research that earned praise from curators at the […]
15 Mar 2025
Not every project succeeds. And acknowledging failure is as important as celebrating success. During a year working on rural payments, I consistently highlighted how the service failed its users. They were elderly farmers with limited digital skills who were suddenly required to use complex software with strict accuracy requirements. Despite organisational resistance, I maintained my […]
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events