09 Jan 2025
SEO articles and technical writing – Switch2IT
From 2011-2022, I wrote news articles for this IT support service provider on technical security, products, services and processes. This technical SEO copywriting: * Boosted their website SEO * Enhanced the brand’s authority * Helped reach more of their target clients with increased enquires The PDF shows their blog reel with titles/descriptions of each article. […]
08 Jan 2025
Aptean Respond: Lower Risk Remediation
When Consumer Duty regulations came into effect in July 2023, they instantly raised the responsibility bar for UK companies. I developed a strategic campaign for Aptean Respond targeting companies most affected by the law change to outline how remediation software can lower the risk and disruption caused by complaints and ensure a duty of care […]
16 Dec 2024
Working with Bacardi, I crafted engaging and creative menu copy for various bars, focusing on describing each drink and cocktail in a way that sparked interest and excitement. My goal was to capture the essence of each cocktail, using vivid, enticing language that not only highlighted the unique ingredients and flavours but also made the […]
16 Dec 2024
Copywriting for Imagine Holidays
I worked with Imagine Holidays as a freelance copywriter to play a key role in their rebrand by writing and editing their brand manifesto and developing their new brand playbook. My work focused on capturing the essence of the brand’s values and vision, ensuring consistency and clarity across all messaging. The brand playbook I created […]
16 Dec 2024
Copywriting for London Business School
As a freelance copywriter for London Business School, I wrote and edited compelling copy for their prospectus and brochures, designed to attract and engage prospective students. My work focused on showcasing the school’s strengths and unique offerings, ensuring the content resonated with the target audience and effectively communicated the value of studying at LBS. By […]
16 Dec 2024
As a freelance copywriter for ExxonMobil, I created engaging content for both their UK and North American websites, adapting between UK and US English to ensure the copy was regionally appropriate. My work focused on aligning with the brand’s tone of voice while addressing the specific needs of each audience. I took complex or traditionally […]
16 Dec 2024
As a freelance copywriter for British Gas, I created engaging website copy that aligned with the brand’s tone of voice and effectively communicated with customers. I ensured all content followed best practice SEO guidelines, optimising copy for search visibility while maintaining clarity and relevance to the audience. My work contributed to a customer-friendly online experience […]
16 Dec 2024
As the charity editor for Ticketpass, I focused on promoting the charity side of the organisation by developing creative ideas and strategies to engage with the charitable sector. My role involved building and nurturing relationships with charities and non-profits, understanding their needs, and writing compelling articles around charity-focused topics. I also conducted interviews with key […]
16 Dec 2024
Copywriting for Global Fund for Children
As a freelance copywriter for the Global Fund for Children, I crafted new website copy for their various focus areas, ensuring it was aligned with their tone of voice and mission. The content needed to feel engaging, empowering, and most importantly, asset-framed – highlighting the strengths and potential of the communities they support. This work […]
16 Dec 2024
Copywriting for One For The Boys
I played a key role in shaping the One For The Boys charity’s identity, directing its initial branding by creating tone of voice guidelines and developing creative campaigns and content strategies. My copywriting work spanned websites, ads, social media, brochures, leaflets, funding applications, and event materials, ensuring all content aligned with the charity’s mission and […]
16 Dec 2024
Having worked with both the Content and Creative teams at the NSPCC, I’ve contributed to a range of impactful projects for the charity. On the digital content team, I built webpages and managed website updates, ensuring user-friendly design and functionality while aligning with the NSPCC’s tone of voice. As part of the Creative team, I […]
16 Dec 2024
Royal British Legion community management
As a freelance Social Media Officer for the Royal British Legion, I’ve supported the social media team with community management across all channels, including during the busy Poppy Appeal period for the past five years. This role has involved handling sensitive issues, managing challenging audience interactions, and addressing inflammatory content with care and professionalism to […]
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