15 Mar 2025
When I arrived, applicants for flood defence funding were struggling with a 350-column spreadsheet that virtually everyone got wrong. I translated this into an online journey with integrated help text, acknowledging that these applications evolve over years rather than days. The impact wasn’t just administrative. It meant communities at risk of flooding could access vital […]
03 Mar 2025
ENERGIA website re-development
Creating the content for the new ENERGIA website, a non-profit organisation dedicated to empowering women to lead the clean energy transition.
12 Feb 2025
Here’s something a little different. I’m a translator and copywriter. When brands want me to get creative with their German copy, it’s called transcreation. This is a breakfast menu I transcreated for a hotel in South Tyrol.
12 Feb 2025
Web copy edit for a paddleboarding brand
I was in the market for a new paddleboard. I visited the website of a popular brand and was surprised to see their copy could do with a little refresh. This is what I would do if I were their copywriter. Please note, this work is on spec.
12 Feb 2025
Aerial Allsorts was hired to teach at a yoga festival. The studio asked me to write an article about what aerial is and what the benefits of it are for publication on the festival’s website.
10 Feb 2025
Website Copy – Proximity Enterprise Solutions
The Brief:Proximity Enterprise Solutions is an award-winning manufacturing ERP provider. Based in the UK, the company implements and supports DELMIAWorks ERP for manufacturers worldwide. The brief for the website was to highlight the company’s manufacturing expertise, partnership with the DELMIAWorks ERP software and successful track record of implementing ERPs for manufacturers. The Project:Working with the […]
02 Feb 2025
Italian Origination | Newsletter | Beauty
One of the many newsletters I’ve written in my native Italian for global beauty player KIKO MILANO.
02 Feb 2025
Italian Transcreation, Voice Casting and Voiceover Direction | TV ad | App
I adapted the script of this TVC from English to Italian, as well as helped with voice casting and directed the VO recording session. Watch the Italian TVC. Find out more in my blog post.
29 Jan 2025
Jurrassic World dinosaur toy product descriptions
PREPARE FOR BATTLE! Hidden beneath the shell, through layers of prehistoric slime, a dinosaur is waiting, ready for you to crack open the egg and set it free! But beware: these are no ordinary dinosaurs, they’re… Captivz Plated Build ‘N’ Battle Slime Egg Dinos! With their fearsome metallic plated finish, the dinos inside the slime […]
17 Jan 2025
Feature article: Summer Rituals – The Wellness Room (FHT)…
I delved into ways we can create therapeutic, holistic rituals to promote physical and mental health and shared it with Federation of Holistic Therapists (FHT) members in the Summer 2023 issue of The Wellness Room. An experienced copywriter for several health and wellness brands – as well as a trained Story Massage Practitioner – I […]
17 Jan 2025
SEO website copywriting – Subliminals 4U
I provided website content consultation, SEO keyword analysis and SEO website copywriting for the Subliminals 4U website (not blog or social media), the premier UK subliminal hypnosis audio provider that can help change your mind and change your life…
17 Jan 2025
Press release copywriting – Oxford United FC
To announce RJS Waste Management’s sponsorship of Oxford United during lockdown, I wrote a press release that was published on their website: https://www.oufc.co.uk/news/2020/november/rjs-waste-management
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events