22 Jun 2025
Social media strategy and management for DataStax
DataStax (now an IBM company) is a real-time ‘data for AI’ company based in the US. I managed both DataStax and Langflow’s social channels for six months in 2024 to help cover their social media manager’s maternity leave period. Delivery included social strategy and planning, writing copy for social posts, hands-on social media and community […]
22 Jun 2025
Inriver is a leading Product Information Management (PIM) solution designed to help brands, manufacturers, and retailers manage and optimize their product information for all sales and marketing channels. 20+ thought leadership articles written to-date, including: The CMO’s guide to fixing product data chaosExplained: A+ Content and why it matters to e-commerce businessesThe top 5 PIM […]
13 Jun 2025
Turning Baringa’s expert insights into industry thought leadership
Baringa is a global management consultancy operating across energy, financial services, consumer products and government. It wanted to extend the value of its expert roundtables by turning complex discussions into compelling articles for a wider industry audience. Gunning Marketing developed clear, engaging thought-leadership content on decarbonisation, AI and the energy transition, helping Baringa communicate its expertise and strengthen its industry profile.
11 Jun 2025
Cooking up bed and breakfast web content from scratch
I was delighted to be asked to bring a long-standing client’s new B&B/bunkhouse venture online of Gallows Hill B&B and bunkhouse near Scarborough, North Yorkshire. Solution Project liaison – the client asked me to liaise directly with the design company on their behalf Navigation – my brief included planning the menu and navigation structure Colour […]
11 Jun 2025
New York Times bestselling author web content project
Lucy Adlington is a clothes historian, presenter and New York Times best-selling author of The Dressmakers of Auschwitz. With a book launch on the horizon, Lucy wanted to make sure her website looked as professional as possible. She loved her website’s existing design, so any new content would need to fit around it. This wasn’t a problem for […]
11 Jun 2025
Sainsbury’s Plan for Better 2025
Sainsbury’s 2025 sustainability update. Writing and editing all copy as part of a wider comms team.
02 Jun 2025
Swizzels Matlow Product Descriptions
Having featured Swizzels in my rethinkIT series on social media (where I rewrite copy that’s not as fun as it should be by a fun brand), they saw what I did and asked me to rewrite eleven product descriptions for their new shop. Oh, and rename the names of their hampers and gift boxes. A […]
09 May 2025
Guider is a mentoring software provider, offering support to businesses of all sizes. They approached me to write regular blog posts over a three month period for their website. During this time, I created content on a range of sub-topics, edited my work and provided photos for the company. Results Include: Content that ranks on […]
09 May 2025
Believe Money – Website Copywriting and SEO Content Writing
Believe Money is a prominent UK loan broker that connects customers with the best loans for their needs. My role was to create compelling and helpful content that improved organic visibility and increased conversions. My contributions to the project have positively influenced the website’s online presence and user engagement. https://www.believemoney.com/author/hannah-o-neill/
09 May 2025
I created and wrote the copy for a targeted email campaign for SEO Stack, designed to engage subscribers and drive clicks. The focus was on clear messaging, strategic CTAs, and SEO-friendly language tailored to the audience. The campaign achieved a 38.12% open rate and a 4.83% click rate, outperforming industry benchmarks and demonstrating strong […]
15 Apr 2025
Long form post for a leading logistics software company
One of a series of long form posts for a leading SaaS company in the logistics industry
15 Apr 2025
Long form industry post for an omnichannel marketing platform provider
One of a series of posts for a SasS company
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