08 May 2024

Documentary voiceover for HIMSS

HIMSS wanted a measured, clear British voice to provide the commentary for this documentary about the progressive state of South Korea’s digital health strategy. I was happy to provide one!

08 May 2024

Report for The Blue Print

EXECUTIVE SUMMARY – KEY FINDINGS

Only 14% of agency leaders in the US and UK believe their business is ‘really good’ at embracing
the different needs and attitudes of each generation. For 38%, it’s a work in progress – which is
encouraging – but 11% worry that they are simply not doing it well.

The challenge is rooted in several factors including unequal expectations, attitudes and work
ethics across the generations, while social impact and purpose are increasingly complex levers when
it comes to retaining younger talent.
Inter-agency harmony is being disrupted. But it is not all bad – there is also a strong sense that
millennials are increasingly the generational bridge, bringing everyone
together, including Gen Z disruptors.

08 May 2024

Report for HIMMS

A report researched and written for HIMMS – the global digital health and transformation organisation – in association with healthcare diagnostics specialist Roche. The report focuses on Asia Pacific and […]

03 May 2024

Reckitt Gender Pay and Inclusion report

Copy for 2021, 2022 and 2023 gender pay and inclusion reports, part of Reckitt’s wider sustainability reporting 

17 Apr 2024

AWS-Snowflake cloud manufacturing supply chain ebook

In this partner asset, Snowflake wanted to place AWS in the spotlight, and this ebook elevated both brands as a result. For this piece, I merged five lengthy assets while […]

17 Apr 2024

Unit4 industry brochure (and other content)

I helped this vendor attract new business in its professional services vertical as part of a fresh approach to its content marketing — which it still follows today. I wrote […]

17 Apr 2024

Advanced HR blog (high-ranking for SEO)

The blog ranked so highly on SERPs that it was cited by a competitor (another of our clients at the time) as the example to follow when briefing us to […]

17 Apr 2024

Snowflake startup case study

This case study spells out how Snowflake helped its startup client build a proof of concept to bring the strengths of the solution to life — using some of its […]

17 Apr 2024

SAP supply chain sustainability brochure

This asset was part of a wider campaign to change the perception of SAP to a more modern, future-focused, climate-conscious vendor. The task demanded rewriting, restructuring, and harmonising content according […]

16 Apr 2024

Brand messaging and website copy for Arcwide (and other brands)

For this joint venture, I helped articulate the combined messaging of two complex businesses and added value right away by rapidly creating content. Following competitive analysis and sector research, I […]

15 Apr 2024

SUSE-SAP cloud migration guide

This 5,000-word asset helps executives in huge global enterprises make informed decisions about a high-cost and high-risk investment. It also confirms SUSE’s credibility and illustrates its expertise. I wrote this […]

15 Apr 2024

Royal HaskoningDHV water tech consultation project summary

This content educates water boards about the solutions for limiting the impacts of climate change — while showcasing the expertise and heritage of this global engineering, consultancy, and technology company. […]