17 Apr 2024
SAP supply chain sustainability brochure
This asset was part of a wider campaign to change the perception of SAP to a more modern, future-focused, climate-conscious vendor. The task demanded rewriting, restructuring, and harmonising content according to strict brand guidelines. It was the first in a five-part series which involved writing briefs, managing another writer, and editing their work. To set […]
16 Apr 2024
Brand messaging and website copy for Arcwide (and other brands)
For this joint venture, I helped articulate the combined messaging of two complex businesses and added value right away by rapidly creating content. Following competitive analysis and sector research, I prepared questions and delivered brand discovery interviews with executives from both companies. I then wrote a positioning statement, value proposition, key messages, elevator pitch, and […]
15 Apr 2024
SUSE-SAP cloud migration guide
This 5,000-word asset helps executives in huge global enterprises make informed decisions about a high-cost and high-risk investment. It also confirms SUSE’s credibility and illustrates its expertise. I wrote this huge piece of content by re-focusing and simplifying a lot of copy from four assets. To add value, I gathered insight from a call with […]
15 Apr 2024
Royal HaskoningDHV water tech consultation project summary
This content educates water boards about the solutions for limiting the impacts of climate change — while showcasing the expertise and heritage of this global engineering, consultancy, and technology company. I wrote more than 10 of these client stories. They all involved interviewing a water technology expert about a complex consultation project (often with no […]
15 Apr 2024
Endava synthetic data white paper
The asset shows Endava understands the audience challenge and helps establish its authority in this sector by clearly demonstrating its expertise — while also showcasing its services. I conducted focused research about the reader’s challenge, interviewed three SMEs, and interpreted Endava’s messaging before providing a detailed outline for client approval ahead of writing. Unleashing the […]
15 Apr 2024
This case study explains how the Udemy Business platform helped this tech company — with 4,200 employees in 30 countries — increase the scale, scope, agility, and speed of its learning and development programme. To write this piece, I drafted questions and conducted some research on the sector before interviewing the client’s client: Sopra Steria […]
15 Apr 2024
Unit4 executive thought leadership articles for Forbes and diginomica
I delivered 25 thought leadership articles for Unit4’s chief product and technology officer on Forbes, and a handful of pieces on diginomica for other executives. This content helped establish the authority of Unit4’s senior people, positioning them as independent thought leaders. As well as planning, interviewing, and writing across this three-year series, I also briefed writers, […]
21 Mar 2024
Long Form Post on Sustainability in Logistics Industry
Long form blog post for Pallite Group, for SEO The Race to Net Zero is on: Are you Playing yourPart?The race to net zero is a global competition to achieve something truly remarkable: Net zero carbonemissions. One vital aspect of this race involves companies within the supply chain adopting sustainablepackaging. From excessive waste, to harmful […]
13 Mar 2024
Author: ‘How to Be in Business: build the mindset and marketing to adapt and succeed as a startup’
Written to help fill the gap for startups when it comes to overcoming fear, trying to make good decisions and getting their fledgling business off the ground, Jacky’s second book was published in 2024 and has been chosen to accompany the She Can Shine female entrepreneurial startup programme at SHINE in Leeds, UK. Reviews in […]
11 Mar 2024
Blog post on Pros and cons of green office space and our top 6 low-maintenance plants
Green in the office: whether it is sustainability goals, maintainability, or the health and workers’ well-being, the proponents and opponents have a hard time agreeing. In this article, I discussed the pros and cons of office plants in relation to health and well-being and described six low-maintenance office plants.
15 Feb 2024
Agency Freelance Copy Support: HUT 3
Senior content writer and researcher support for various clients
15 Feb 2024
SEO Content writing: Saga Equity Release
Targeted rewrite of existing content and creation of new content.
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