19 Dec 2023

Crafting sector experience into a sharper market position

Corstorphine & Wright is an award-winning architectural practice working across sectors from student and city living to offices and bluelight. It needed collateral that would stand out in a crowded market and showcase its USPs effectively. Gunning Marketing created 10 sector-specific brochures and, over a years-long relationship, went on to refine the practice’s brand proposition and website copy, strengthening its market positioning.

14 Dec 2023

Julia Allum illustration

Website copy for Julia’s tagline, about page, shop page, and contact.  Soak up the bold colours and words at: https://juliaallum.co.uk/

12 Dec 2023

Editing and proofreading – Once Upon a Touch… Story Massage for Children

Providing editing and proofreading services for the book Once Upon a Touch…Story Massage for Children. This self-published book was later traditionally published and is now an international bestseller. I helped this come to fruition by training co-author Mary Atkinson on how to raise brand awareness through social media marketing.

12 Dec 2023

Copywriting product descriptions – Beswickstone

I provided copywriting and copyediting of product descriptions for Beswick Stone’s porcelain tile, flagstone flooring and engineered oak flooring collection. More samples of product descriptions/links are available.

12 Dec 2023

Proofreading – Cambridge International Education

I provided proofreading and copyediting services for various publications from Cambridge International Education (University of Cambridge). Projects include Cambridge Outlook and How to Become a Cambridge School, 2010-2018.

12 Dec 2023

Press release copywriting – Veterans Raffle

A new raffle that provides the opportunity for a feel-good factor double whammy of winning big while donating to charity, Veterans Raffle started in May 2018 with a limited budget for promotion. After being awarded a government grant for digital marketing, and building a community that provided pertinent feedback on the future of the business, […]

12 Dec 2023

Social media marketing – Aqua Living

I managed social media marketing for this eco-friendly water lifestyle brand. This included planning, creating and posting content across Instagram, Facebook and LinkedIn, using Hootsuite/Buffer scheduling tools. Project ran 2018-2019.

12 Dec 2023

SEO copywriting and technical writing – Southbourne Rubber

I carried out SEO keywords research and then SEO copywriting/copyediting and proofreading for the website of Southbourne Rubber, a proud manufacturer and rubber products supplier to the Ministry of Defence (MOD), The Royal Navy Dockyards and British Aerospace. “When in life you uncover a gem, never let it go. Katy is a true Gem, the SEO […]

12 Dec 2023

Press release copywriting – Beswickstone

I was tasked with copywriting a press release and online news article for natural stone and engineered oak flooring brand Beswickstone to celebrate their Best of Houzz Design 2018 win. I also created monthly SEO news articles, social media marketing posts and wrote product descriptions for Beswickstone and their sister brand Flagstones Direct.  “I have […]

12 Dec 2023

SEO Copywriting and travel writing – Love Cottages

Over five years, I researched and supplied SEO copywriting for Love Cottages on 100s of UK destinations. I also created SEO meta tags on a handful of destination web pages. Here’s a taster but I can supply links to more destinations or screenshots on request: https://www.lovecottages.co.uk/destinations/new-forest/ https://www.lovecottages.co.uk/destinations/the-cotswolds/ https://www.lovecottages.co.uk/destinations/cromer/ https://www.lovecottages.co.uk/destinations/dartmouth/ https://www.lovecottages.co.uk/destinations/highlands/ “Katy wrote copy for me […]

12 Dec 2023

Press release copywriting – White & Brooks

I was tasked with copywriting a press release for independent south coast estate agents White & Brooks when they merged with Whiteheads Estate Agents. This was distributed to and used by local and industry publications. 

12 Dec 2023

Social media marketing – Sussex Arts Academy

Over five years, I managed the social media marketing for this arts/education charity. This involved planning, creating and posting content across Facebook, Twitter and LinkedIn, using the Buffer scheduling tool. This was one of the activities I carried out as communication manager, which helped the charity to grow and achieve its ultimate goal.  “We contracted […]

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