24 Oct 2023

Lead gen campaign for klarify

In a strategic effort to boost subscriber engagement, we created a lead-gen campaign during the autumn season, a period notorious for the exacerbation of dust mite allergy symptoms. The hook is unrestricted access to klarify’s comprehensive library of informative allergy fact sheets. The campaign’s concise, information-packed copy mirrored the allergy fact sheets, delivering vital information […]

24 Oct 2023

Article – Refractis

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24 Oct 2023

White Paper – Always Networks

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24 Oct 2023

Case Study – Sponsorworks

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07 Oct 2023

IDEA STOLEN UK TRADEMARK NEEDED

https://www.book2look.com/book/xx2CFPUiyD

07 Oct 2023

A 50+ JOBSEEKER FOOTPRINT

The journey of a jobseeker in this age group can be frustrating and more so when you have been gainfully employed for decades before. Understanding the new landscape and navigating the process of finding a job in the 50+ age group is very painful. This book explains and guides you on a journey of discovery […]

25 Sep 2023

Brand voice and copywriting for MCM Architecture

MCM is a multi-award winning architectural practice. Their high profile clients include De Beers, Diageo, Estée Lauder, Havas, ITV, KPMG, National Trust, PlayStation and Rolex. When they first approached me, they’d gone through a bold rebrand. They had a clear idea of how they wanted to present themselves, but didn’t have the copywriting skills in-house. […]

25 Sep 2023

Brand voice and guidelines for Miro

Miro have their own in-house writing team (and a damn good one it is too), but you know what it’s like, sometimes you can’t see the wood for the trees. They had various documents, some out-of-date, some only half realised. Their marketing people had no reliable resource to tap into for visual and verbal guidelines. […]

11 Sep 2023

eBooks and blog post articles written for Architects and built environment professionals

I’ve written various eBooks and blog posts aimed at architects and other built environment professionals – including local authority planners. Subjects all revolve around Smart Cities – 3D digital replicas of real cities. VU City is a PropTech (Property Technology) developer specialising in 3D digital ‘Smart Cities’ modelling platforms used in architectural design and urban […]

08 Sep 2023

Emotional support resources for pancreatic cance

Key facts
You may go through lots of different emotions when you find out you have pancreatic cancer. This is natural and there’s no right or wrong way to feel.
You may feel alone, but we are here for you. We have lots of information on our website, online support sessions and a dedicated team of nurses who you can talk to.
You can also get emotional support from other professionals, for example, your doctor, nurse, counsellors or psychologists.
Or you can find comfort and support from connecting with others who have been diagnosed with pancreatic cancer.
It’s common for people with pancreatic cancer to feel worried, sad or have low mood. But there are ways to get help.
There are lots of tips you can try to help you feel more in control. These could include working out your priorities and setting yourself some small goals, or making decisions on how you would like to be supported.
Pancreatic cancer symptoms can have an impact on your emotions, so getting help with physical symptoms may help you feel better generally.
Everyone deals with their diagnosis differently, and there is no right or wrong way of feeling. Some common ways people cope include talking about how they are feeling, seeking comfort through faith or spirituality, or trying to do something each day that they enjoy.
Our app can help you feel more in control of your diagnosis by providing you with personalised support and information.

08 Sep 2023

Blogs and social content for a biotech

“reast cancer tissue is assessed at diagnosis to determine treatment approach and prognosis. Whilst stage 4 or metastatic breast cancer is classed as incurable, treatment options that can prolong life are becoming available. However, we need to ensure that diagnostic technology used in labs keeps pace with advances in treatment, so that those with this late-stage cancer can access these innovative therapies.

What is stage 4 breast cancer?

Stage 4 breast cancer is also known as metastatic breast cancer, secondary breast cancer or advanced breast cancer.

All these terms cover cases where the cancer has metastasized from the breast to other regions of the body. Most commonly the lymph nodes, bone, liver, lungs and brain. Signs of metastatic breast cancer depend on the site of spread.

How common is stage 4 breast cancer?

In terms of stage 4 breast cancer rates, the charity Breast Cancer Now states that around 35,000 people are living with this advanced diagnosis in the UK. Approximately 5% of women are diagnosed with stage 4 breast cancer at the start of their treatment journey.

Unfortunately, once the cancer has metastasized it is incurable: in Europe the 5-year survival rate is in the range of 38% (ESMO, 2021). As of 2018, metastatic breast cancer was the leading cause of death from all cancers in women, accounting for 3.6% of all deaths..

That is why it’s vital that there is a focus on better treatments as well as improved diagnostic pathways to enhance outcomes.”

29 Aug 2023

Causaly website copy (audit and editing)

Gain up to 90% in research productivity by reducing your reading time from months to minutes.

Cut through the noise with a high-precision, high-accuracy search to navigate the ever-growing volume of scientific literature with ease.