18 Jul 2023

New wind farm project: Environmental & community benefits

A report detailing the benefits that a new wind farm project in Scotland will deliver for the local community, economy, and environment.

17 Jul 2023

Case studies for Managementors

Helping Managementors to tell the perfect client story

17 Jul 2023

Ghostwriting for SureCloud

Helping SureCloud to showcase its thought leadership and drive pipeline

17 Jul 2023

Articles for Atech

Atech is an IT consultancy and cloud managed service provider that helps its clients to create the next version of their business. By taking advantage of cloud, virtualisation and modern workplace technologies, Atech offers a suite of services and support that ensure digital transformation is a roaring success. The company is in a really exciting stage of its growth – undergoing […]

17 Jul 2023

White paper for Sullivan & Stanley

Award-winning specialist change consultancy, Sullivan & Stanley (S&S), challenges the status quo in the pursuit of better outcomes – because when change is the only constant, to perpetuate yesterday’s ways of working places organisations at a disadvantage. To ensure its clients are change ready, S&S leans on the expertise of its dedicated communities. As well as work on specific […]

06 Jul 2023

LYONS Coffee – Brand story, on pack copy, naming

Transform the heritage of yesteryear into a modern, energetic brand.

05 Jul 2023

SPOKE London – B2C Emails and Social Posts

We’ve drafted and crafted almost 150 emails, plus multiple Instagram and Facebook posts, all in the distinctive, irreverent SPOKE style.

04 Jul 2023

Leave Dates – Tone of voice and Website

Help highlight just how refreshingly simple Leave Dates’ leave management tool is, for employers and employees alike.

04 Jul 2023

IBM – Social banners, Emails and Taglines

Bring a more playful, irreverent copy style to IBM’s B2B incentive program and product promotional campaigns.

29 Jun 2023

Krispy Kreme – Product descriptors

Lemon Meringue When life gives you lemons, stuff them in delicious dough! The zesty lemon and smooth kreme filling, lightly toasted meringue and rich, fluffy doughnut outer will get you squeezing ‘em lemons for more. ​Strawberries and Kreme A quintessentially British classic, strawberries and kreme is a match made in heaven. So, we’ve combined these […]

25 Jun 2023

How Communication Coach Nicky Curran’s LinkedIn posts increased her monthly engagement by 40%

LinkedIn post example:
Have you ever wondered why some “pitchers” seem to captivate their audience effortlessly?

It all boils down to their nonverbal signals, which can be categorised into two sets.

Here’s the catch.

Many of us perceive confidence and warmth as mutually exclusive traits.

We often assume that warm individuals lack intelligence or skill, while those projecting authority can come across as arrogant and less likeable.

Finding the delicate balance between these two sets of nonverbal signals is a challenge.

The first set of signals revolves around status, authority, and confidence.

To convey these qualities, individuals:
✅ stand tall
✅ hold their shoulders back
✅ maintain direct eye contact
✅ speak clearly in a lower vocal range
✅ and keep their head straight.

These nonverbal cues establish a strong presence and command attention.

The second set of signals, which revolves around warmth, empathy, and likability, is equally important.
✅ Displaying open-palm gestures
✅ Leaning slightly forward
✅ Giving attentive eye contact when others speak
✅ Offering a genuine smile
✅ Mirroring their posture and gestures.

These cues enhance your likability and foster positive relationships.

Finding the sweet spot between projecting confidence and demonstrating warmth can make all the difference when pitching.

#BodyLanguageMatters #EffectiveCommunication #CharismaticPresence #hr

25 Jun 2023

How software company Veriom increased their LinkedIn followers by 400%

LinkedIn post sample:
This simple formula will make your work easier 💡!

Uncertainties overshadow the development of any innovative software product.

That’s where software risk assessment comes in. But how can you make it better? This simple formula will make it easier for you.

Estimating risk exposure helps determine the severity of risks your software project faces. To do that, we need two values.

Size of potential loss in time
The probability that a corresponding risk will occur.

The following formula helps to estimate risk severity.

Risk exposure = probability of such a risk occurrence in percentage x the impact of loss in time.

Let’s say there is a 60% chance of a client insisting on a product feature that will impact product delivery.

If we estimate the impact as a delay of 5 weeks, we can measure risk exposure as 0.60×5 = 3 weeks.

Did you know this formula? Or are you using a different one?
#work #software #project #ceo #startups