29 Aug 2023

Futr.Touch website copy and strategy

Excerpt: Emerging leaders today face challenges that were unheard of a few years ago. A post-pandemic world and a digital transformation have created unique challenges and make it even more important to inspire and engage your teams.
Our program is designed to make the transition from manager to leader as easy and effective as possible, with long-lasting results that increase your company’s growth and solidify your brand.

25 Aug 2023

Lead gen campaign for klarify

Meta ads | Landing page  After conducting thorough research, focus groups, and interviews, we identified four distinct personas for individuals with allergies: The Proactive The Supportive Parent The Resigned The Know-it-all The Proactive persona’s allergy journey begins with early awareness. At this stage, she is unsure of the cause of her symptoms and feels overwhelmed […]

07 Aug 2023

Harwoods Christmas Campaign Copywriting

During one of the busiest periods for the consumer calendar, luxury automotive brand Harwoods needed to build brand awareness with a focus on their used car sales themed around Christmas/New Year. These short creative banners used a cheeky tone of voice and festive-themed messaging to entice Harwoods customers to browse across a variety of paid […]

04 Aug 2023

Ofsted

Registering to work with children should be straightforward, yet I found that confusion in the existing Ofsted guidance was causing young women to break down in tears on helplines. By redesigning the content and flow of information, I created a service that supported users through a process that directly affected their livelihoods and professional futures. […]

04 Aug 2023

Cancer Research UK

For cancer patients and their families, information isn’t just information – it’s a lifeline. Through extensive user research, I discovered that patients needed personalised, trustworthy information with precise control over what they engaged with. Some wanted to know everything about side effects; others couldn’t bear to read about prognosis yet. The solution wasn’t just about […]

04 Aug 2023

Universal Credit – DWP

As the first content designer responsible for all online content for Universal Credit, I pioneered GDS guidelines for transactional content on GOV.UK. In the early days of Universal Credit, I was often the only voice in the room advocating for plain English and user-centred design. Government systems have historically put the burden of understanding on […]

04 Aug 2023

Cabinet Office

Creating effective counter-fraud measures presents a unique challenge: how do you gather the information needed for background checks without arousing suspicion or creating undue anxiety? Working with the Cabinet Office, I designed interfaces that collected crucial verification data in ways that felt natural and unobtrusive. This delicate balance between security requirements and user experience meant […]

04 Aug 2023

Metropolitan Police Service

When someone reports having their drink spiked at 3am, every word must inspire trust and confidence. Working with police services, I crafted content that acknowledged the fear and uncertainty victims feel, while clearly communicating that their safety is the absolute priority. The tone, pacing, and structure of these interactions can mean the difference between someone […]

04 Aug 2023

Interview with Tom Kerridge for CANDIS magazine

“I’m known for my love of white trainers, and, for my 40th birthday, Beth snuck a pair out of my wardrobe and had them “bronzed” so they now hang as an artwork in The Hand & Flowers. They’re fun – and symbolic of who we both are: practical me, and artistic, slightly mischievous Beth!”

31 Jul 2023

Aretian Wealth

We are motivated
by transformations, not transactions.

We are a firm built around empowerment.

Our aim is to enable you to take control of your life, your career and your future. We will work with you to build a financial plan that acts as a roadmap to your goals. With our ongoing support and….

Creating and protecting clients’ money is what we do, but it isn’t our motivation for doing it. Our motivation is making our clients’ lives better.

22 Jul 2023

Beano LinkedIn Posts

Beano approached me after seeing me posting on LinkedIn to ask me to write a series of LinkedIn posts aimed at adults and never growing old. Here’s the first in the series, Being A Kid Never Gets Old “At Work” Edition. Bring Your (Inner) Kid to Work! Being a kid was ACE! I found joy […]

19 Jul 2023

Imperial College Business School Recruitment Guidance

A walk-through of the recruitment process for IB personnel hiring new staff