09 Jun 2023

Lauren Stoney Life Crafting

Lauren Stoney Life Crafting provides coaching to help high performers bounce back from chronic health conditions. The “Lightning Process with Lauren” is her most popular course.  She needed a sales page, as she was only promoting it on calls and meetings, which was taking up too much time and making it difficult for clients to […]

07 Jun 2023

BrainSensei

BrainSensei is an eLearning company that helps project managers ace their PMP/CAPM exam through a story-based approach. The new landing page achieved a great conversion rate, going over 5% (add to card – all from cold traffic!).

05 Jun 2023

Lead gen campaign for klarify

Meta ads | Landing page | Downloadable fact sheets A lead gen campaign focused on providing valuable resources for individuals coping with allergies. The main feature of the campaign was the offer of complimentary, downloadable fact sheets tailored to address a variety of allergies. Each fact sheet includes succinct yet informative details and practical advice […]

05 Jun 2023

Instruction booket for klarify

Read me!
Start by reading this guide and
the 10 things you need to know on the back.

31 May 2023

Frankincense Intense Age-Defying Overnight Mask for Neal’s Yard Remedies

Redefine your age
Visibly restore & recontour with Frankincense IntenseTM Age-Defying Overnight Mask

Elevate your skincare routine with our clinically proven and certified organic age-defying mask. This luxurious overnight mask with Bacillus Ferment visibly firms and recontours as it evens skin tone. Glycogen and hyaluronic acid boost hydration to instantly smooth and plump while botanical adaptogens, Ashwaghanda extract, Centella Asiatica (Gotu Kola) oil and Turmeric Root extract support the skin for a more rested and radiant complexion. Over time, cheeks and jawline are redefined, and skin is left visibly restored with deep lines and wrinkles reduced.

31 May 2023

Women’s Balance Body Care Launch for Neal’s Yard Remedies

Find your rhythm, naturally

Take care of your skin as well as your wellbeing. Inspired by our best-selling Women’s Balance Aromatherapy Blend, our Women’s Balance Body Collection is expertly formulated to nourish your skin and harmonise body and mind, giving a sense of balance through the body’s natural cycles and rhythms for all ages and life stages.

25 May 2023

Longform article for Shorthand

I wrote a longform article about accessibility for Shorthand, based on interviews with a range of subject matter experts. The article was the first in a series of content on the same topic.

25 May 2023

White paper for Pharmaceutical Company

One of three white papers for GDP pharmaceutical company Pinnacle IMP. They needed a copywriter who could create a thought-leadership piece directed at their target audience.  https://www.pinnacleimp.co.uk/papers/how-to-fast-track-gmp-manufacture-for-clinical-studies

23 May 2023

Conversion campaign for klarify

Working with two principles of a well-known behavioural science framework – Easy, Attractive, Social and Timely (EAST) this Valentine’s campaign for klarify’s Home Allergy Test was distinctive (attracting attention) and timely (released in January). Why January? Well, publishing the campaign in early January allowed enough time for the ads to be seen and the Home […]

23 May 2023

Email series for Leo Pharma

This email series was a crucial part of Leo’s digital strategy, focused on engaging healthcare professionals who are usually beyond the reach of their sales representatives. In partnership with the Head of CRM, I developed communications tailored to customer needs, informed by sales team insights and data analysis. We adjusted our approach as we gathered […]

23 May 2023

App Store listing for klarify pollen app

An engaging and friendly app store listing for klarify, klarify’s pollen tracking app designed specifically for people with pollen-related allergies. The listing effectively showcases the app’s standout features, including allergy symptom tracker, personalised allergy management tips, seamless integration with weather forecasts, air quality data, and local pollen levels. The listing is written in an informative, empathetic, and […]

23 May 2023

Web content for klarify

This landing page serves as an introduction to various services and features offered on the site. Central to the page is an online questionnaire inspired by the Rhinitis Control Assessment Test (RCAT). This test measures the severity of a person’s allergy symptoms and evaluates their management success. By completing the questionnaire, users can obtain valuable insights into […]