15 Feb 2024

Case Study Programme: Tessella

Tessella commissioned me to run and deliver their ongoing case study programme that involved sourcing case study examples, interviewing key stakeholders, writing content and managing approvals. Subject matter was scientific and technical, case studies needed to make an impact and easily convey the strengths of Tessella’s capabilities. An example is attached, others available on request.

15 Feb 2024

Targeted Campaign Support for Pure Storage Sales Teams

Creation of seller kits to support product and campaign launches for technology companies. Each kit contains targeted product content, social media, inmail and email copy, target audiences and support on how to sell new product. Created for a range of technology companies including Ingram Micro, Pure Storage etc.

09 Feb 2024

Brand voice and guidelines for the township of Kimba

A fascinating project for a little town, literally halfway across Australia, called Kimba. Less than 100 years old, the town had grown to a whopping population of 1,000. But they were shrinking. Now down to about 600 townsfolk, it was getting critical. They needed to entice new people in to live a real bit of […]

18 Jan 2024

SEO content writing, Florence

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Feeling lonely at work can happen to anyone, even nurses. According to The Campaign to End Loneliness, in 2022 almost 50% of adults or 29.66 million people in the UK reported feeling lonely, whether that was occasionally, sometimes, often or always.

You can still feel lonely and isolated as nurse, even if you’re interacting with patients and colleagues every shift. In a high-stress role like nursing, it’s normal to feel isolated – and when you’re working agency shifts, without regular colleagues and different people to care for every day, it can be even worse.

If you’re feeling lonely, it’s important to tackle it for the sake of your own well-being – and so you can stay focused on giving high-quality care.

Here’s how to tackle loneliness as an agency nurse…

18 Jan 2024

Marrakech yoga retreat | Article

THE PROJECT Gemma needed an engaging travel piece to generate interest in her upcoming Marrakech retreat. The objective was to create a vibrant narrative that showcased Morocco as the perfect destination for those seeking a transformative yoga holiday. ABOUT WELLBEING WITH GEMMA Gemma Allies is a certified yoga instructor, massage therapist and corporate wellness provider. Since 2017, […]

17 Jan 2024

Our Little Book of Big Innovation: mini case studies, Tessella

A mini-case study collection aimed to increases awareness and understanding of Tessella’s highly complex and scientific projects. I ran an internal challenge competition to find the most complex projects that could be explained in the simplest ways. The result is this lovely hard copy A5 booklet which was used at recruitment fairs, conferences and as […]

17 Jan 2024

White Paper Series: The Virtual Forge

Data in any business can be messy, disorganised, fragmented,
and unusable for business purposes. Organic growth over
time can result in a tangle of processes and platforms that are
difficult to understand and challenging to unpack when it comes
to unlocking business value.

10 Jan 2024

Social media marketing – nu-beau

Instagram and Facebook posts for a boutique non-surgical private skin clinic near Brighton. Including the creation of a bespoke Instagram content calendar and posts to target influencers and brand ambassadors as well as ideal customers. 

10 Jan 2024

News article copywriting and social media marketing – Annie Haak Designs

Over two years, I wrote weekly news articles for the website of this award-winning designer and popular jewellery brand, worn by models and celebrities. I managed and optimised the brand’s Facebook, Twitter, Pinterest and accounts to increase awareness and communicate with the company’s growing fan base. I also created and launched their Instagram account, which […]

05 Jan 2024

Blog copywriting – AllClear Travel Insurance

As a Friend of AllClear Travel Insurance, I share my experience of travelling with the medical condition ME in this guest post, and offer advice on how to holiday with peace of mind…

04 Jan 2024

Case study for Wyng

It’s an age-old problem for CPG brands: if you sell through retailers and service businesses, how do you connect with your consumers?

01 Jan 2024

Streamlane – Technology company

I write blogs and case studies for Streamlane about their passenger data management solutions. Read the blogs I’ve written for the company here.