11 Sep 2025

Feature article: Preparing for SAD – International Therapist

In this feature article for International Therapist (the Federation of Holistic Therapists members’ magazine), I highlight the signs of Seasonal Affective Disorder (SAD) and how to spot them to enhance […]

11 Sep 2025

News article copywriting – RJS Waste Management

The RJS Waste Management team asked me to report on the company becoming more sustainable in line with the UN’s Sustainable Development Goals (SDGs). Four SDGs relate to the company’s activities: […]

13 Aug 2025

Natalie Morten-Spencer B2B portfolio

I’ve worked with some of the biggest brands in the world – Google, BP and bp pulse, Volkswagen, Nissan and Mastercard – but what I’m most proud of is helping […]

13 Aug 2025

Natalie Morten-Spencer B2C portfolio

I’ve worked with some of the biggest brands in the world – Google, BP and bp pulse, Volkswagen, Nissan and Mastercard – but what I’m most proud of is changing […]

06 Aug 2025

Aquafresh marketing and packaging copy

I was approached to write a product description and packaging details for Aquafresh toothpaste (GSK). 

06 Aug 2025

Indeed Whitepaper

I’ve written a number of long-form research whitepapers for employment company Indeed on various aspects of recruitment, including the hiring process, employees’ treatment by employers, remote working, pay scales and […]

06 Aug 2025

HSBC Green Home Loan Landing Page Copy

HSBC is one of my longstanding clients, and I’ve now worked for them three times across various departments. Working as a UX copywriter with UX design teams and local market […]

06 Aug 2025

Daily Mail Best Buys Article

I wrote an article for Daily Mail Best Buys to showcase the best VPNs of 2023. This article is an example of my long form writing and research abilities as […]

06 Aug 2025

Luxottica email newsletter, social media, CRM and UX copy

I was hired by Italian sunglasses brand Luxottica to provide social media, CRM and UX copy, as well as general copywriting services for their brands Clearly, Glasses.com and ContactsDirect. I […]

06 Aug 2025

Blog copy for Teaching Abroad Direct

I created a blog on Living and Working in Dubai Statistics 2025, incorporating SEO keywords into metadata and throughout the blog article, while giving readers the information they need on […]

06 Aug 2025

Kingston University SEO landing page copy

Kingston University had many course and facilities pages on its website that needed optimising for better traffic and visibility, as well as user experience. Working with a team of copywriting […]

06 Aug 2025

UX writing for Neathouse Partners

Neathouse Partners, which offers HR, employment law and health and safety consultancy, hired me for regular ghost-written blog and newsletter content – carefully crafted with SEO optimisation to boost organic […]

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