About
Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. I've also pulled together a book called Square Pegs for a Community Interest Company I founded in 2020. I live in Hove, am often in London and happy to travel and am used to working remotely.
Portfolio
Imperial College Business School Recruitment Guidance
Imperial College Business School magazine article
Attik estate agent’s property details
Creating the listings copy for a regional, independent estate agent in East Anglia
Family Voice Surrey animation
An animation depicting the role of Surrey's Parent Carer Forum in working with local authorities
InterContinental guest cards
A set of three blank cards for guests to use
Wood & Wood brochure
Marketing brochure for urban design consultancy
Square Pegs book
Book to inspire educators to do the right things by their 'square pegs' – the children that do not thrive in the current education system
Imperial College Business School
IB Knowledge hub articles
M&Ms Design Effectiveness Award entry
M&Ms Design Effectiveness Award entry
Copy-editing a lead-generation ideas book for TREND Group
TREND Group offer kitchen and bathroom refurbishments and operate as a franchise network. This was a give-away book for a franchisee conference, focusing on 70 ways…
InterContinental Park Lane hotel email campaign
Working for a below-the-line agency, I created copy for a Christmas email campaign featuring a Spiced Hot Chocolate recipe and designed to entice local business guests…
Alpha Airports tender template
Modular template for a pitch document that would allow Alpha to bid for retailing and catering units in various international airports. The document template combined the…
Dualit website
Following on from Dualit's brochure redesign, I went on to write the copy for a new website designed by D3R. This allowed the opportunity for more…
Dualit brochure
Working in partnership with a graphic design colleague, we were asked by Dualit to redesign the company's brochure and product cards (a requirement for retailers like…