fran morgan

shoutaboutit limited Available for work

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Hi. I'm a copywriter with a background in design. I trained as a product designer, then worked in design management, business development and PR for several high profile branding/design consultancies before starting my own freelance copywriting business in 2004. Since then I've worked across a broad range of sectors on all forms of marketing copy as well as scripting videos, ghost-writing articles, and compiling award entries. Having moved South (to Hove!) in October 2017 I'm keen to build more local clients, although I'm often in London, very happy to travel and am used to working remotely.


1 Elizabeth Avenue
East Sussex




  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Education
  • Family and childcare
  • Lifestyle
  • Property and interiors
Qualifications & Awards
5 Gold, 5 Silver and 2 Bronze Design Effectiveness Awards. 7 industry awards for clients.
Completed an online digital marketing diploma with the Digital Marketing Institute in March 2018


Attik estate agent’s property details

Creating the listings copy for a regional, independent estate agent in East Anglia

Family Voice Surrey animation

An animation depicting the role of Surrey's Parent Carer Forum in working with local authorities

InterContinental guest cards

A set of three blank cards for guests to use

Wood & Wood brochure

Marketing brochure for urban design consultancy

Square Pegs book

Book to inspire educators to do the right things by their 'square pegs' – the children that do not thrive in the current ...

Imperial College Business School

IB Knowledge hub articles

M&Ms Design Effectiveness Award entry

M&Ms Design Effectiveness Award entry

Copy-editing a lead-generation ideas book for TREND ...

TREND Group offer kitchen and bathroom refurbishments and operate as a franchise network. This was a give-away book for a ...

InterContinental Park Lane hotel email campaign

Working for a below-the-line agency, I created copy for a Christmas email campaign featuring a Spiced Hot Chocolate recipe and ...

Alpha Airports tender template

Modular template for a pitch document that would allow Alpha to bid for retailing and catering units in various international ...

Dualit website

Following on from Dualit's brochure redesign, I went on to write the copy for a new website designed by D3R. This allowed the ...

Dualit brochure

Working in partnership with a graphic design colleague, we were asked by Dualit to redesign the company's brochure and product ...

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