Copywriting learning and development
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Book report: Contagious: Why Things Catch On
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Tim Fidgeon presents a summary of this book – and invites questions and discussions from attendees. Please read the book if you can – but reading is completely optional.
About the book: In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission… Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.
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Please note – this session is for members of ProCopywriters only.
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8th November 2024
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