Copywriting learning and development
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Intro to IA: Build a Basic Taxonomy
Following on from my talk, Introduction to Navigation Design, this session will teach you the basics of how to create a taxonomy. I’ll be teaching you how to use (and abuse) card sorting, the role context plays when structuring and labelling information, and what to do when stakeholders change a brief on you last minute.
This workshop is for registered members of ProCopywriters. Please sign in to register for this workshop.
About Emma Chittenden
Hi, I’m Emma. I’ve spent the last 20 years working in information architecture and taxonomy design. I specialise in unf*cking large digital messes to help businesses make more money, or save a boat load of it. The clients I’ve worked with include, The London Eye, The Open University, Pearson Education and NHS Digital. I specialise in how people navigate through digital ecosystems and the paradox of choice. When I’m not doing that I’m usually found reading a book, walking the dog or sewing something.
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