← Back to events
Shucks! This event is in the past. Unless you’ve got a time machine, the only way to watch this session is with a ProCopywriters membership. Compare the membership options here.
Online · Workshop

Introduction to Marketing Rules and Regulations

Tim Tucker presents an introduction to the key legislation impacting marketers. This lunchtime learning workshop is delivered by Tim Tucker. Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.

Tim Tucker presents an introduction to the key legislation impacting marketers:
  • Consumer Protection from Unfair Trading Regulations 2008 – protects consumers from unfair or misleading trading practices and bans misleading omissions and aggressive sales tactics.
  • Business Protection from Misleading Marketing Regulations 2008 – prevents businesses from making misleading claims in advertising, and limits the use of comparative advertising.
  • Direct marketing rules – restrict businesses from contacting people without their consent, and requires that marketers provide easy opt-out options.
  • BCAP Code (from the Committee of Advertising Practice) covers television, radio and on-demand video content.
  • CAP Code – The UK Code of Non-Broadcast Advertising and Direct & Promotional Marketing applies to all non-broadcast advertising.
  • GDPR – The General Data Protection Regulation is a European framework that helps individuals protect their personal information.

This lunchtime learning workshop is delivered by Tim Tucker.

Tim is a digital content strategist and copywriting specialist who has worked with dozens of brands, including Virgin Media Business, Tesco, NatWest, Nokia, National Trust and The Guardian.

 

Hosted byProCopywriters

Not a member yet?

Membership gets you the recording of this session, the whole video library, and every future workshop.

Become a member