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Quality Control for Content

Thursday, 21st February 2019Time2:00 pm - 3:00 pm GMT

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We’ve all been there. A copywriting client who’s not happy, but who’s struggling to explain why. A piece of copy that doesn’t quite click, but you can’t put your finger on the problem. Feedback that’s limited to what does or doesn’t “read well”.

But at B2B copy agency Radix Communications, the business hinges on fast, consistent internal review – vague, wishy-washy feedback won’t do. So they’ve developed a unique, structured approach to reviewing their copy.

And in our February webinar, creative director David McGuire will give you an exclusive peek behind the curtain.

He’ll reveal:
• The simple, 15-point quality assurance checklist Radix use to review every piece of copy
• Working examples to illustrate each of the 15 checks
• How the checklist helps Radix to train writers, and wrangle clients

You’ll gain everything you need to develop a clear structure to help you write better, handle client feedback, and produce B2B content that makes a big impact, every time.

**This webinar is free for all ProCopywriters members. Grab the password from your dashboard to join the session (you’ll also need the webinar access code).**

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Thursday, 21st February 2019
2:00 pm - 3:00 pm GMT
Event Category:


David McGuire