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CREATED:20250411T102510Z
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UID:27458-1750766400-1750770000@www.procopywriters.co.uk
SUMMARY:The Strategic Copywriter Session 2 | The Copywriters' Guide to Insight and Research
DESCRIPTION:The Strategic Copywriter is a series of 6 workshops designed to give you the confidence to do more strategic work with your clients. \nBecoming a more strategic copywriter means you can: \n\nWrite more effective copy that is grounded in commercial insights\nSupport your clients more effectively\nGain a competitive advantage\nFuture-proof your career against AI\n\n \n  \nSession 2 covers: \n\nHow to gather insights that strengthen your writing\nSimple research methods for better briefs and sharper copy\nTurning insights into compelling strategic messaging\nAdvanced approaches to customer research beyond basic demographics\nTools and methodologies for uncovering audience motivations\, objections\, and decision journeys\nTranslating audience insights into strategic messaging hierarchies and value propositions\n\n 
URL:https://www.procopywriters.co.uk/event/the-strategic-copywriter-session-2-the-copywriters-guide-to-insight-and-research/
LOCATION:Online
CATEGORIES:Workshop
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ORGANIZER;CN="ProCopywriters":MAILTO:events@procopywriters.co.uk
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