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Rural Payments Agency

Business, finance and law

About the project

Not every project succeeds. And acknowledging failure is as important as celebrating success. During a year working on rural payments, I consistently highlighted how the service failed its users. They were elderly farmers with limited digital skills who were suddenly required to use complex software with strict accuracy requirements. Despite organisational resistance, I maintained my advocacy for these users.

The project ultimately cost hundreds of millions and led to a public inquiry. This experience taught me that true content integrity sometimes means being the uncomfortable voice in the room, even when it's politically difficult. My commitment is always to those who use the service, not to making systems appear successful when they fail their users.

Website copy · Metropolitan Police Service

Metropolitan Police Service

When someone reports having their drink spiked at 3am, every word must inspire trust and confidence. Working with police services, I crafted content that acknowledged the fear and uncertainty victims feel, while clearly communicating that their safety is the absolute priority. Victim support organisations praised the new drink and needle spiking advice and information service I wrote for Police.uk, the national policing website used by 81% of police forces in England and Wales.

Public sector
Website copy · Cabinet Office

Cabinet Office

Spotlight, government’s online automated due-diligence tool, complements existing pre- and post-award checks and highlights areas of risk to inform grant-making decisions. Spotlight speeds up initial pre-award checks by processing thousands of applications in minutes replacing manual analysis that, typically, can take at least two hours per application. The tool also provides post-award notifications, generated in real-time, if the applicant’s circumstances should change. Spotlight saves time, improves decision-making, and reduces the risk of fraud.

Public sector
Website copy · Cancer Research UK

Cancer Research UK

Everything from types of cancer, possible causes, tests, treatments, clinical trials and coping. We have all information about cancer to help.

Healthcare and pharmaceuticals
Work with Adrie

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