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Website copy

Website for Meridian Risk Solutions Ltd

Design agency Pad Creative introduced me to Meridian RSL in January 2019. Meridian is a genuinely independent, specialist insurance broker. They wanted a new website that would stand out – in design and editorial – by showing that the client was at the heart of their business. With plenty of conversation that nailed down the client's uniqueness, all three partners in the project - the copywriter, designer and client – were in sync over working ethos, values and the drive for perfection. It resulted in a website with a tone of voice that suited and engaged their audience and stood out for its creativity.

Business, finance and lawWebsite copy

About the project

Meridian looks at your problem from a different perspective. Using our imagination, experience and freedom to consider it from every angle. Then advising you on whether it’s just a storm in a coffee cup or needs a solution you may not have considered before.

As adept problem-solvers, our teams will find answers from more than one specialist field or geography; delivering better quality products, imaginatively created and tailored to your needs.
Independent in every sense

We’re truly independent and focused on helping clients to resolve their problems. Read about us to see how independence makes us stand out from other insurance brokers, even those that are self-styled as being ‘independent’.

Article

News article for Solved magazine for Ageas

Ageas is one of the UK's largest car insurers. I've worked for the internal communications and broker teams since 2016, so when they asked me to write this news piece for online magazine Solved, they received it the same day. Knowing your client often makes a job go faster, because you know their style and tone of voice before you start.

Business, finance and law

Girls’ Attitudes Survey 2018 for Girlguiding

Girlguiding is the leading charity for girls and young women in the UK. Having worked with the charity as a writer, editor and proofreader since 2017, the client asked me to come up with a fresh approach to its Girls' Attitudes Survey as it marked its 10th year. Taking the statistics they provided, I came up with chapters that reflected key findings and wrote short 'then' copy and longer 'now' copy to emphasise the differences. The client was delighted with the final product.

Charities
Work with Alison

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